Digital Marketing Specialist At Boulevard Hotel Group

Boulevard Hotel Group

Role Description

  • This is a full-time, on-site role based in Asokoro, for a Digital Marketing Specialist.
  • Responsibilities include developing and executing comprehensive digital marketing strategies to drive online engagement, enhancing the brand's digital presence, and optimizing web traffic.
  • The role also involves managing social media accounts, analyzing web traffic data using analytics tools, and executing online marketing campaigns.
  • The specialist will collaborate with internal teams to create digital content and ensure communication strategies align with business objectives.

Qualifications

  • Strong skills in Social Media Marketing and Online Marketing to effectively manage campaigns and improve audience engagement
  • Proficiency in Digital Marketing and Web Analytics to design, optimize, and evaluate marketing strategies based on performance metrics
  • Excellent Communication skills for clear collaboration across teams and creating engaging messaging for campaigns
  • Ability to work independently in a dynamic environment while meeting deadlines and achieving marketing goals
  • Experience in the hospitality industry and familiarity with local markets are advantageous
  • Bachelor's degree in Marketing, Business, Communication, or related field

Key Skills

BA/BSc/HND
Apply Now
Send your CV along with a cover letter to[email protected]

Please use the job title as the subject line of your email.

Job Information

Company

Boulevard Hotel Group

Location

Abuja, nigeria

Employment Type

Full Time

Experience Level

Valid Until

Not specified

Created Date

November 26, 2025

Similar Opportunities

Marketing Manager At Euracare Multi-specialist Hospital

Euracare Multi-Specialist Hospital

Lagos, nigeria

full-time

Role Overview Euracare is seeking a highly strategic, organized, and relationship-driven Marketing Manager to lead the overall marketing direction of the hospital across all specialties. This role is suited for someone with strong healthcare marketing experience, excellent stakeholder management skills, and the ability to guide a team while managing the expectations of senior doctors and the CEO. You will not be responsible for hands-on design or running digital campaigns yourself the role is strategic, supervisory, and leadership-focused, ensuring quality, consistency, and alignment across all platforms. Team Structure The Marketing Manager will directly manage and oversee two existing team members: Digital Marketing Specialist: responsible for website, social media, digital ads, analytics, scheduling, and day-to-day content. Media Production Specialist: responsible for all photography, videography, editing, and graphic design. Your responsibility is to guide, supervise, approve, and ensure high-quality output. Key Responsibilities Strategic Leadership & Brand Direction Develop and implement annual marketing strategy and quarterly plans. Shape brand positioning as a world-class, multi-specialist center with UK/US-level expertise. Lead major campaigns and ensure strong, premium brand messaging across all platforms. Identify market opportunities, patient trends, and competitive insights. Team Management & Leadership Manage, mentor, and supervise the Marketing Specialist and Media Production Specialist. Ensure timely delivery of content, campaigns, and creative assets. Review and approve all major outputs: campaign concepts, social calendars, videos, graphics, website updates, and ads. Provide clear direction, efficient workflows, and quality control. Doctor & Internal Stakeholder Management Act as the primary marketing contact for all consultants, specialists, and visiting doctors. Understand each specialty's value proposition to create meaningful campaigns. Manage communication, timelines, and expectations between doctors and the marketing team. Coordinate effectively with clinical, patient experience, and operations teams. CEO & Leadership Engagement Convert CEO priorities into structured plans and marketing deliverables. Present reports, dashboards, insights, and updates to leadership. Provide recommendations on market gaps, patient acquisition trends, and performance metrics. Oversight of Digital & Content Approve and supervise: Social media calendars Website content updates Google & Meta ads strategy Campaign creatives and concepts Doctor videos, medical content, and photo shoots Ensure all content aligns with brand tone, accuracy, and compliance. Campaigns & Reputation Management Strategize and conceptualize hospital-wide and specialty campaigns, and delegate campaign activities to the team. Key campaigns for the year International Women's Day World Heart Day International Men's Day Obesity Day Detty December Ensure consistent messaging across offline and online materials. Monitor brand perception and ensure positive patient communication. Reporting & Optimization Oversee weekly/monthly performance reviews prepared by the digital team. Use data to guide decisions on where to increase visibility, reduce spending, or improve conversions. Monitor KPIs across leads, consultations, engagement, and ROI. Required Skills & Experience Mandatory healthcare marketing experience (hospital, clinic, diagnostics, pharma, or medical technology). 7 - 8+ years of experience in marketing, with strong strategy and people management capability. Proven experience working with senior doctors, consultants, and C-suite executives. Strong understanding of medical environments, patient journeys, and healthcare communication. Leadership mindset - ability to supervise a team. Excellent communication, presentation, and stakeholder management skills. Familiarity with digital marketing and analytics Creative thinking with a disciplined, structured approach to planning. Highly organized, proactive, and capable of handling multiple priorities. Success Traits The ideal candidate is: Strategic but grounded in execution realities Confident managing strong personalities (doctors, consultants) Comfortable working closely with the CEO A natural organizer and problem-solver Professional, composed, and able to handle pressure Passionate about raising the standard of healthcare in Nigeria Education Bachelor's Degree in Marketing, Communications, Business, or a related field Certifications in digital marketing or healthcare marketing are a plus

Wordpress Developer & Digital Marketing Specialist(lagos) At Nicole Sinclair Consulting

Nicole Sinclair Consulting

Lagos, nigeria

full-time

We are recruiting a skilled WordPress Developer for our client, who also has strong expertise in digital marketing, including Social Media Marketing (SMM), Google Ads, Meta Ads, SEO, and GEO-targeted marketing. The ideal candidate is a creative problem-solver who can manage website development and optimization while driving traffic and conversions through data-driven marketing strategies. Key Responsibilities Website Development & Management Design, develop, and maintain WordPress websites (themes, plugins, custom functionality). Ensure website speed, performance, and mobile responsiveness. Manage hosting, security updates, backups, and troubleshooting. Integrate analytics, marketing pixels, and conversion tracking tools. Create visually appealing landing pages optimized for lead generation. SEO (Search Engine Optimization) Perform on-page and off-page SEO to increase organic visibility. Conduct keyword research, link-building, and technical SEO audits. Optimize site architecture, meta tags, and structured data for better ranking. Digital Marketing & Ads Plan and execute Google Ads (Search, Display, Performance Max) campaigns. Manage Meta Ads (Facebook, Instagram) for awareness and conversions. Monitor ad performance, A/B test creatives, and optimize budgets for ROI. Implement retargeting campaigns and conversion tracking (Google Tag Manager, Meta Pixel). Social Media Marketing Develop social media calendars, create content, and manage posting schedules. Engage with followers, build community presence, and track engagement metrics. Coordinate paid and organic strategies for brand growth. GEO Targeting & Local Marketing Develop and manage location-based campaigns for specific geographic audiences. Optimize Google My Business listings and local SEO strategies. Track performance of region-specific ads and keywords. Qualifications & Skills Bachelor's degree in Computer Science, Marketing, or related field. 2+ years of hands-on experience in WordPress development. Strong understanding of SEO, Google Ads, and Meta Ads platforms. Familiarity with Google Analytics, Search Console, and Tag Manager. Experience with marketing automation tools and CRMs is a plus. Basic graphic design or video editing knowledge is a bonus. Strong analytical mindset and attention to detail. Ability to work independently and in a fast-paced hybrid environment. What We Offer Competitive salary and performance-based incentives. Flexible hybrid work setup. Growth opportunities across web and digital marketing projects. Collaborative and creative work environment.

Social Media / Digital Marketing Specialist At Gus Consulting

GUS Consulting

Lagos, nigeria

full-time

What You will Do: Own the development and execution of our social media content calendar across all channels, ensuring consistency and creativity. Manage platform performance, analyze data, and deliver insightful reports to optimize strategies. Craft clear, engaging content tailored to diverse social platforms and audiences, aligning with wider marketing goals. Support marketing activities including promotions, events, and exhibitions to maximize reach. Spearhead innovative social media campaigns that foster customer connection, maximize engagement, and promote brand advocacy. Conduct competitor analyses to keep us ahead of market trends and differentiate our social strategy. Relaunch and rebrand our social media channels (e.g., Telegram) to expand our digital footprint. Stay up-to-date with digital publishing trends and recommend cutting-edge innovations to enhance our digital presence. Develop best-in-class social content that drives brand awareness, perception, and customer loyalty. Drive double-digit brand growth through innovative communication and market activities. Oversee digital management strategies including SEO, influencer collaborations, CRM, and performance KPIs across all media types. Collaborate with internal teams, external agencies, and local partners to ensure seamless execution of digital campaigns. REQUIREMENTS Bachelors degree in Marketing, Communications, Journalism, or a related field. 3+ years experience managing social media platforms like Facebook, Twitter, Instagram, and more. Proficiency with social analytics tools (Hootsuite, Facebook Analytics) and multi-social posting platforms (HubSpot, Buffer). Strong content creation, storytelling, and digital marketing skills. Solid understanding of SEO, web analytics, and digital advertising. Excellent writing, editing, and communication skills. Creative, adaptable, and detail-oriented with a strategic mindset. Experience managing budgets and working with cross-functional teams.

Digital Marketing Specialist At Sproxil

Sproxil

Lagos, nigeria

full-time

Key Responsibilities Develop and implement comprehensive digital marketing strategies to build brand awareness and generate leads. Manage and grow the company's online presence across websites and social media platforms. Design creative graphics, marketing materials, and motion visuals for campaigns. Produce, edit, and publish video content for social media, website, and promotional campaigns. Write marketing proposals, campaign reports, and promotional content. Optimize website content and structure for SEO to improve search rankings and visibility. Plan, monitor, and analyze digital campaigns to improve conversion rates and ROI. Drive lead generation strategies via email marketing, paid ads, and organic reach. Stay updated with digital marketing trends, social media algorithms, and competitor strategies. Collaborate with sales and business development teams to ensure marketing efforts align with company goals. Key Requirements Bachelor's degree in Marketing, Communications, Design, or related field. 3+ years of experience in digital marketing and content creation. Proficiency in graphics design tools (e.g., Adobe Photoshop, Illustrator, Canva). Strong skills in video editing & motion graphics (Adobe Premiere Pro, After Effects, Final Cut, or similar). Proven experience in SEO optimization and Google Analytics/SEO tools. Knowledge of social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite). Experience in lead generation and digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads). Excellent writing and proposal development skills. Strong creativity, attention to detail, and storytelling ability. Salary N350,000 / Month. Benefits Competitive salary HMO Work life Balance Hybrid work 13th month Great work culture

Digital Marketing Specialist At Genesis Deluxe Cinemas (gdc)

Genesis Deluxe Cinemas (GDC)

Lagos, nigeria

full-time

About the Role We are seeking a highly creative, results-driven Digital Marketing Executive to join our growing team. The ideal candidate will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various digital channels to drive brand awareness, customer engagement, and business growth. Key Responsibilities Develop and execute effective digital marketing strategies across social media, email, SEO/SEM, and paid advertising channels. Manage the company's online presence and ensure brand consistency across platforms. Plan, create, and publish engaging content (graphics, videos, blog posts). Monitor, analyze, and report on digital campaign performance using analytics tools. Drive lead generation efforts and optimize conversion funnels. Conduct market research to identify trends, audiences, and growth opportunities. Collaborate with internal teams to enhance marketing initiatives and campaigns. Manage and optimize company website content and structure. Requirements Bachelor's degree in Marketing, Communications, or related field. Proven experience (2 - 4 years) in digital marketing, preferably in a fast-paced environment. Strong understanding of SEO, SEM, Google Analytics, Meta Ads, and email marketing tools. Demonstrated ability to create compelling content and manage social media platforms. Excellent communication, analytical, and project management skills. Ability to work independently and meet deadlines. Preferred Skills: Experience with Canva, Adobe Creative Suite, or video editing tools. Knowledge of CRM systems and marketing automation tools. Certifications in digital marketing (Google, HubSpot, Meta, etc.) are an added advantage. Why Join Us? Salary: N170,000 - N350,000 / month. Competitive salary and benefits Opportunity for growth and career development Dynamic and supportive work environment Exposure to exciting digital projects across diverse industries

Digital Marketing Specialist At Axon Analytics Limited

Axon Analytics Limited

Lagos, nigeria

full-time

What You'll Do Develop and execute multi-channel campaigns across Google, Meta, LinkedIn, TikTok, and emerging platforms. Lead advanced SEO initiatives audits, keyword strategy, on-page & technical optimization. Manage paid advertising with a focus on ROAS, conversion tracking, and audience segmentation. Create high-performing content blogs, case studies, whitepapers, and campaign assets. Analyze performance via GA4, Search Console, SEMrush/Ahrefs, and other analytics tools. Optimize landing pages and funnels to boost client ROI. Consult with clients on strategy, growth opportunities, and platform selection. Contribute to Axon's thought leadership through articles and internal marketing projects. What You'll Bring 4+ years of experience in digital marketing with proven client results. Expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, and analytics. Strong strategic and data-driven mindset able to turn metrics into meaningful insights. Excellent content and storytelling ability; strong written communication. Bonus: WordPress/Elementor skills, marketing automation (HubSpot/MoEngage), or basic HTML/CSS.