Social Media / Digital Marketing Specialist At Gus Consulting

What You will Do:

• Own the development and execution of our social media content calendar across all channels, ensuring consistency and creativity. Manage platform performance, analyze data, and deliver insightful reports to optimize strategies.
• Craft clear, engaging content tailored to diverse social platforms and audiences, aligning with wider marketing goals.
• Support marketing activities including promotions, events, and exhibitions to maximize reach.
• Spearhead innovative social media campaigns that foster customer connection, maximize engagement, and promote brand advocacy.
• Conduct competitor analyses to keep us ahead of market trends and differentiate our social strategy.
• Relaunch and rebrand our social media channels (e.g., Telegram) to expand our digital footprint.
• Stay up-to-date with digital publishing trends and recommend cutting-edge innovations to enhance our digital presence.
• Develop best-in-class social content that drives brand awareness, perception, and customer loyalty.
• Drive double-digit brand growth through innovative communication and market activities.
• Oversee digital management strategies including SEO, influencer collaborations, CRM, and performance KPIs across all media types. Collaborate with internal teams, external agencies, and local partners to ensure seamless execution of digital campaigns.

REQUIREMENTS

• Bachelors degree in Marketing, Communications, Journalism, or a related field.
• 3+ years experience managing social media platforms like Facebook, Twitter, Instagram, and more.
• Proficiency with social analytics tools (Hootsuite, Facebook Analytics) and multi-social posting platforms (HubSpot, Buffer). Strong content creation, storytelling, and digital marketing skills. Solid understanding of SEO, web analytics, and digital advertising.
• Excellent writing, editing, and communication skills. Creative, adaptable, and detail-oriented with a strategic mindset.
• Experience managing budgets and working with cross-functional teams.