Senior Pr Manager - Brand Storytelling At Palmpay

Description

• We're looking for a Senior PR Manager with experience turning strategy into impactful stories across media, digital and owned platforms. In this role, you'll play a key part in shaping how PalmPay is perceived - in the press, across our channels, and by the public and industry stakeholders.
• This is not a media buying role. We're looking for someone who combines strong editorial judgment with hands-on execution - leading projects that bring our brand positioning to life through media outreach, content development, and cross-channel execution in coordination with the wider marketing team.
• You'll also take ownership of PalmPay's CSR strategy in Nigeria, managing the planning and execution of initiatives that align with our brand values and create real impact.
• This role is a full-time in-office role that reports to the Head of Marketing and Communications in Nigeria, and collaborates closely with the Global CMO and PR counterparts in other markets.

Key Responsibilities

• Brand & Thought Leadership Execution
• Develop and maintain a detailed forward-looking PR execution roadmap that translates PalmPay's brand strategy into locally relevant initiatives and integrates with locally managed marketing channels
• Drive visibility of PalmPay's brand narrative in Nigeria - highlighting our mission, impact and industry leadership - through proactive media placements and original content
• Lead local storytelling projects that support the global brand strategy, including testimonial videos, reports and case studies that showcase PalmPay's impact and support global PR, investor and branding efforts.
• Ensure key PR moments are effectively captured and amplified across owned channels, working closely with the social media and content teams to bring media appearances and events to life
• Content Development & Channel Integration
• Write and edit high-quality PR content, including press releases, media kits, interview briefings, blog posts and social media copy
• Collaborate with internal teams to ensure consistent, on-brand messaging across PR, social, and marketing campaigns
• Own the end-to-end execution of cross-channel storytelling - from press to blog to social - ensuring PR content is adapted to suit each channel's format, tone and audience, and scheduled effectively
• Maintain a library of core messaging, brand facts and visual assets to support campaigns, media engagement, and rapid response.
• CSR Strategy and Execution
• Own PalmPay's CSR strategy and implementation in Nigeria, ensuring initiatives align with our company goals and social impact narrative
• Lead and project-manage CSR campaigns end-to-end - from planning and partner coordination to execution and amplification across PR and marketing channels
• Manage the CSR workstream within the PR team, ensuring clear timelines, deliverables, and cross-functional collaboration
• Media Relations & Reputation Management
• Maintain an active pulse on the media landscape and identify timely opportunities for PalmPay to contribute to relevant industry conversations
• Oversee media relations strategy and execution led by other PR team members, ensuring that all media-facing campaigns, events and press briefings align with PalmPay's brand narrative and communication priorities
• Guide and review media content and messaging to ensure consistency, relevance, and alignment with broader storytelling objectives
• Support the team in monitoring brand reputation across media and social platforms, ensuring reputational risks are flagged and addressed in collaboration with compliance, customer support and leadership
• Team Collaboration & Stakeholder Alignment
• Act as the senior lead on brand storytelling within the PR team, supporting and guiding team members to elevate content quality and strategic coherence
• Work closely with the Head of Marketing & Communications in Nigeria to align PR efforts with national campaign priorities and broader business goals.
• Collaborate with the Global CMO and PR leads in other markets to ensure consistency and contribution to PalmPay's international brand narrative