Brand, Marketing & Social Media Manager At Alan & Grant
contract
Job Summary
Support the Director of Marketing in the day-to-day management of the company.
The Brand & Marketing Manager is responsible for developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate's reputation.
This role ensures consistency across all marketing channels and touch-points, while effectively engaging with target audiences.
Key Responsibilities
Brand & PR Strategy:
Develop and implement the Brand & PR strategy for the company.
Define and maintain brand standards, ensuring consistency across all marketing and communication channels.
Continuously monitor and evaluate brand identity, positioning, and perception.
Develop and execute integrated marketing and branding campaigns, ensuring all deadlines are met.
Create and maintain a brand road map, ensuring adherence by all stakeholders.
Cultivate relationships with brand influencers, ambassadors, and media partners to enhance visibility.
Ensure brand equity is consistently upheld across all brand touch points.
Marketing & Content Management:
Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotional initiatives.
Work closely with in-house designers, social media coordinators, and marketing teams to brief campaigns and creative assets.
Write compelling copy for various marketing materials, including social media, paid ads, email campaigns, banners, fliers, and website content.
Manage and oversee all email marketing campaigns, ensuring targeted outreach and engagement.
Track and analyze campaign performance, compiling pre-, during-, and post-campaign reports.
Generate and present monthly marketing performance reports to the Head of Marketing.
Organic Social Media & Paid Media Management (Google & Meta Paid Ads):
Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regular and engaging content.
Monitor social media trends, competitor activity, and audience behavior to refine strategies.
Oversee content creation, scheduling, and publishing of posts to maintain a strong and cohesive brand presence.
Engage with the online community, responding to comments, messages, and reviews in a timely and professional manner.
Track and report on social media analytic, providing insights and recommendations for optimization.
Develop and oversee the execution of paid media strategies across Google Ads (Search, Display, YouTube) and Meta (Facebook & Instagram Ads) to drive brand awareness, engagement, and conversions.
Work closely with the digital agency, ensuring alignment with overall marketing objectives, providing creative direction, and approving campaign structures, targeting, and messaging.
Monitor, analyze, and report on campaign performance, ensuring KPIs (CTR, ROAS, CPC, CPA) are met and optimizing accordingly.
Coordinate internally with content, design, and brand teams to ensure ad creatives and messaging align with the brand's tone, seasonal campaigns, and promotional priorities.
Manage budgets for paid media campaigns, allocating spend effectively across channels to maximize impact.
Stay updated on new platform features, trends, and best practices to continuously refine paid media strategies.
Oversee A/B testing of ad creatives, copy, and audience targeting to improve performance.
Work with the digital agency on targeting and prospecting strategies, ensuring effective segmentation and audience building.
Provide regular performance insights and recommendations to senior management to guide strategic decision-making.
Guest Experience & Community Engagement:
Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
Develop initiatives to foster a sense of community and engagement among guests and visitors.
Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brand experience.
Requirements
5-8 years of experience in a Brand Manager, Marketing, or Social Media role.
Strong expertise in brand strategy, marketing, and digital/social media management.
Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
Excellent copy writing, communication, and storytelling skills.
Proficiency in social media platforms, content creation, and digital marketing tools.
Strong data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
High attention to detail with excellent planning and organizational skills.
Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.
Proficiency in Microsoft Office Suite and marketing software/tools.
Ability to work independently and thrive in a fast-paced environment while meeting deadlines.