Marketing & Advertising

Digital Marketing Specialist At Uniccon Group

Uniccon Group·Abuja, nigeria·Full Time·Onsite
Marketing & AdvertisingFull TimeOnsite
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Core Purpose:

  • To build and manage a lean, high-performing growth engine.
  • This role owns paid and organic acquisition, app store optimization (ASO), conversion funnels, and retention campaigns to cost-effectively drive user acquisition and revenue.

Key Responsibilities & Deliverables

  • Paid Acquisition: Plan, run, and optimize targeted campaigns on Meta, Google, TikTok, and LinkedIn, managing budgets to optimize CPA, CAC, and ROAS through continuous creative and audience testing.
  • App Store & Organic Growth: Own ASO across Google Play Console and App Store Connect, alongside basic on-page SEO, keyword strategies, and content recommendations for website traffic.
  • Lifecycle & Funnel Marketing: Map user journeys, eliminate drop-off points, and deploy automated email, SMS, push, and WhatsApp retention/win-back flows using CRM tools.
  • Analytics & Attribution: Set up end-to-end event tracking (GA4, GTM, Meta Pixel, UTMs) and build clear reporting dashboards (Looker Studio) to demonstrate channel ROI to leadership.
  • B2B Growth: Support lead generation for enterprise/institutional clients via targeted landing pages and outreach campaigns.

Candidate Requirements

  • Education & Experience: Bachelor's degree in Marketing, Business, Computer Science, or a related field, with 2 to 4 years of hands-on digital/performance marketing experience (ideally within African tech startups, fintech, or SaaS).
  • Ads & Analytics: Meta Ads Manager, Google Ads, TikTok Ads, GA4, GTM, Looker Studio.
  • ASO & SEO: Google Play Console, App Store Connect, Google Search Console.
  • CRM & Automation: HubSpot, Mailchimp, or similar platforms (WhatsApp API experience is a plus).
  • Key Competencies: Data-driven mindset, resourcefulness in early-stage startup environments, strong ownership, and deep understanding of Nigerian mobile-first digital consumer behaviors.

Key skills

BA/BSc/HND
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Send your CV along with a cover letter to[email protected]

Please use the job title as the subject line of your email.

At a glance

Company

Uniccon Group

Location

Abuja, nigeria

Employment

Full Time

Work style

Onsite

Experience

Valid until

Not specified

Created

August 11, 2026

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