Skylova Travel and Tours Limited is looking for an experienced and results-driven Digital Marketing Specialist to manage our paid advertising and digital marketing initiatives. The ideal candidate will have proven experience running successful campaigns and generating qualified leads.
Responsibilities
Plan, manage, and optimize Google Ads campaigns.
Manage Meta (Facebook & Instagram) advertising campaigns.
Conduct keyword research and negative keyword optimization.
Plan and execute email marketing campaigns.
Monitor campaign performance and provide weekly reports with actionable insights.
Continuously improve lead quality, conversions, and ROI.
Requirements
Minimum of 2 years' experience managing Google Ads and Meta Ads campaigns.
Google Ads Search Certification is required. Applicants without a valid certification will only be considered if they can demonstrate exceptional, verifiable experience managing high-performing Google Ads campaigns.
Strong knowledge of campaign optimization, conversion tracking, and analytics.
Excellent communication and reporting skills.
Experience in the travel industry is an added advantage.