Key Account & Sales Executive (fmcg) At Green Space Farms (gsf)
full-time
About the Role
We're hiring a commercially minded Key Account & Sales Executive to manage, retain, and grow an assigned portfolio of existing distributors, supermarkets, wholesalers, and retailers. This is not a cold-calling role the focus is on keeping accounts active, profitable, well-serviced, and paying on time, while growing the business within each one.
Responsibilities
Relationship management: Own the day-to-day relationship with assigned accounts. Conduct regular visits, understand each customer's buying and payment patterns, and resolve enquiries and complaints promptly.
Account growth: Increase order size and frequency, secure listings for additional SKUs, cross-sell into unstocked product lines, expand into additional branches, and reactivate declining accounts.
Collections: Track invoices, credit terms, and due dates. Follow up professionally before and after due dates, secure payment commitments, escalate overdue balances, and reconcile with Finance.
Order coordination: Take orders and see them through delivery, invoicing, and collection. Resolve shortages, pricing errors, returns, and delivery issues with internal teams.
Retail execution: Monitor stock levels, prevent stock-outs, improve shelf space and visibility, and support promotions and launches.
Market intelligence: Report competitor pricing, promotions, and shifts in customer buying behaviour.
Reporting: Maintain accurate account records and submit regular reports on sales, collections, receivables, growth, and account issues.
Key KPIs
Revenue and growth from assigned accounts
Upsell/cross-sell revenue
Average order value and order frequency
New SKUs listed per customer
Customer retention and reactivation
Percentage collected within terms and reduction in overdue balances
Product availability
Complaint resolution time.
Requirements
HND or bachelor's degree in business administration, Marketing, Economics, Accounting, Sales, or related field
Experience in FMCG account management, key account sales, distribution, or credit control is an advantage particularly with supermarkets, distributors, or organised retail
Working knowledge of invoicing, credit terms, customer statements, and collections
Strong relationship-building, negotiation, and follow-up skills
Good numeracy and attention to detail; proficiency in Excel
Able to work independently, manage a field schedule, and travel within the assigned territory
The Ideal Candidate
Someone who treats every account as a relationship to protect and grow constantly asking whether the customer can buy more, stock another product, expand to more branches, and whether our invoices are being paid on time.
Remuneration: 300,000 - 350,000 per month, depending on experience.
Location: Onsite, with regular visits to assigned customer locations.