Product Marketing Manager At Trust Wallet

Role Summary

• We're looking for a Product Marketing Manager who is equal parts strategist, executor, and Web3 native someone who proudly calls themselves a degen and is deep in the trenches of the ecosystem they're marketing to. This is a high-impact, generalist role that sits at the intersection of brand, growth, product marketing, and community.
• You crunch data for breakfast, thrive wearing multiple hats, and move fluidly between scrappy activations and long-horizon strategy without losing momentum or quality. You translate on-chain insights into compelling narratives that help millions understand and love Trust Wallet and if you have strong opinions on L2 wars, a wallet full of on-chain history, and can ship a campaign brief and a Dune dashboard in the same afternoon, we want to talk

What You'll Do

• Develop and own integrated marketing strategies across acquisition, retention, and brand aligned to product launches, ecosystem milestones, and market cycles
• Lead end-to-end campaign execution across Web3-native channels and performance channels
• Define positioning and messaging for new product features and market segments in partnership with Product and BD
• Set, track, and report on marketing KPIs DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRs
• Own budget allocation across channels with a relentless focus on efficiency and ROI
• Drive community engagement strategies across Discord, Telegram, and X building loyal user cohorts, not just follower counts
• Identify and activate KOL/influencer partnerships that are credible within the Web3 ecosystem
• Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives
• Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches
• Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users

What We're Looking For

• 3-5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)
• Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact
• Prior experience in a generalist or "full-stack" marketing role able to move across brand, growth, content, and product marketing fluidly
• You are the user: genuinely degen, active on-chain, with a wallet history and ecosystem network to prove it
• Dune and Nansen are daily tabs; proficient in Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)
• Treats every initiative as a testable experiment; hunts for signal, quick wins, and strategic bets in the numbers
• Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality
• Bilingual in English and Mandarin will be preferred, as we have ecosystem partners in Chinese-speaking region