As Bumpa grows and its suite of business solutions increases, we are hiring for a Product Marketing Manager who will shape how businesses adopt Bumpa to solve their business pain points. This role will drive activation and conversion efforts & will sit at the intersection of data, user behavior, product, marketing & growth. This role is best suited for the PMM obsessed with data, details, attribution, user behavior, feedback, and product The PMM is one comfortable running data-backed experiments, can bet on their own creativity, possesses creative writing skills, has expansive product knowledge & is someone who displays strong ownership and results, and is ready to impact how the next generation of SMEs in Africa does business. We are looking for a marketer who thinks in systems and processes that scale and knows how to turn complaints, inquiries, or product gaps into revenue or product growth opportunities.
Responsibilities.
Create and execute GTM strategies to launch new products.
Implement and maintain lifecycle product flows for user activation and retention.
Improve product education through different communication channels
Conduct product research through feedback calls with users or in-depth market discovery.
Creating copy and design direction for product and marketing landing pages.
Create marketing campaigns, strategies, or loops to drive adoption and retention.
Spot product loopholes and opportunities for revenue and create strategies to fill in those gaps.
Track product and marketing effort performance and provide strategies to improve results.
Crafting and contributing towards brand positioning efforts.
Initiate or maintain strategic partnerships that can drive product goals.
Requirements
A minimum of 3 - 5 years of experience in Product Marketing, preferably within the SaaS or tech industry.
Exceptional written and verbal communication skills.
Experience in creating winning lifecycle workflows and campaigns.
Proven track record of influencing and driving product growth.
Experience in copywriting, campaign ideation, execution, and landing page optimization.
Strong understanding of content & product distribution strategies.
Highly analytical and detail-oriented with the ability to translate data into actionable insights.
Understands how to use AI to improve product processes or results.
Experience with CRM & data Analytics tools like Customer.io, Mixpanel,, Appsflyer, PostHog, and Google Analytics for customer engagement, attribution, & or event tracking is a plus.
High levels of creativity and a strong sense of ownership of retention and conversion pipelines.