Performance Marketing Specialist At Dynasty Africa

Dynasty Africa

Lagos, nigeria

Department: Comms Reports to: Head of Communications / Head of Media Role summary The Performance Marketing Specialist owns the numbers behind the work, turning campaign activity into measurable business outcomes for clients. Where the Ads Specialist runs the platform buys day to day, this role sets the performance strategy across the funnel, defines how success is measured, runs the testing programme, and translates results into decisions the client can act on. Key responsibilities Own performance strategy for assigned clients, tying campaign activity to commercial goals such as CAC, ROAS, CPL and retention Define the measurement framework for each campaign: KPIs, tracking, attribution model, and reporting cadence Design and run structured tests across audiences, creative, offers, and landing pages, and turn the results into clear recommendations Partner with the Ads Specialist on budget allocation and pacing across platforms, and with the Design Lead on creative that converts Build and maintain performance dashboards, making sure numbers reconcile between ad platforms, analytics, and client-side sources Identify drop-off points across the funnel and drive the fixes with Social Media, Design, and Account Management Present the performance story to clients alongside Account Management, translating data into decisions rather than reporting numbers Stay current on measurement and privacy changes affecting tracking and attribution, and adapt the agency's approach. Requirements & qualifications 3-5+ years in performance marketing, growth marketing, or digital analytics, ideally within a creative or marketing agency Demonstrated ownership of performance KPIs such as CAC, ROAS, CPL, or LTV, with results you can talk through Strong analytical skills and confidence in analytics and dashboarding tools (GA4, Looker Studio, Excel/Sheets or equivalent) Working knowledge of the major paid platforms (Meta, TikTok, Google) and how their reporting and attribution differ Experience designing and interpreting structured tests, including knowing when a result is not yet meaningful Clear communicator able to explain performance to clients who are not data-literate.

5 hours ago

New Media Manager At Bluewave New Energy Technology Nigeria Company Limited

BlueWave New Energy Technology Nigeria Company Limited

Lagos, nigeria

full-time

Job Positioning Responsible for the management and customer acquisition of the entire New Media team of the company. Management scope includes: Content & Live Streaming Specialist Performance Marketing Specialist Designer Core Objectives: Establish a stable "content + LIVE + paid advertising" customer acquisition system, continuously expand the customer pool, and reduce overall customer acquisition costs. Main job responsibilities New Media Planning: Formulate: Facebook Business Plan Instagram Operation Plan TikTok Operational Plan Monthly Content Plan Monthly LIVE Plan Monthly advertising plan Monthly customer acquisition target Ensure that both organic and paid traffic grow simultaneously. Manage content and LIVE experts: Responsible for supervising: Short video content TikTok/Facebook/Instagram Content Monthly LIVE Video playback Share Fan growth Popular content. Supervisors do not need to replace content experts in daily work, but must manage and review results. Management Effect Operation Expert: Responsible for: Advertising budget approval CPL goal setting Advertising data review Advertising creatives test Advertising budget adjustment Lead quantity management Lead quality management. Ensure that advertising expenses can generate enough effective customers after investment. Management Designer: Responsible for: Advertising creatives Social media images Video visual Event promotion Product promotion Brand visual unity. Ensure that the content team and advertising team can obtain the creatives they need in a timely manner. Establish a closed-loop customer acquisition: Complete process: Content / Live / Advertising Traffic Qualified Lead CRM B2C Call Center / B2B Sales Customer Follow-up Sales Lead Quality Feedback. Media Optimization The supervisor must drive the entire process to form a closed loop. Job Requirements Familiar with Facebook, Instagram, and TikTok platform operations. Familiar with social media content operation and account growth. Familiar with the basic logic of Meta Ads/TikTok Ads. Understand advertising metrics such as CPL, CTR, CPC, Conversion Rate, etc. Experience in managing a New Media team is preferred. Lead Generation experience is preferred. Able to make content, advertising, and budget decisions based on data. Able to coordinate content, LIVE, design, and advertising teams. Possess strong data analysis and execution management skills. Results-oriented, rather than simply focusing on the number of releases. KPI Assessment The New Media supervisor only assesses four core results: KPI Metrics Weight Target Calculation method KPI Metrics Weight Target Calculation Method Total New Active Leads 35% Monthly goals Actual Qualified Leads Target Paid Media CPL 30% ≤ 500 Target CPL Actual CPL Content and LIVE team KPI achievement rate 20% ≥90% Actual team KPIs goals Team execution and data closed-loop 15% ≥95% Plan completion, CRM, data reporting, and review KPI 1: Total Effective Leads - 35% Including: Paid Leads + Organic Leads + Live Streaming Leads But it must be deduplicated. Effective customers must be able to: Contact Have genuine interest in purchasing. There is a demand for products. Enter CRM correctly. One of the core tasks of a supervisor is: Continuously expand the company's effective customer pool. KPI 2: Paid Media Effective CPL - 30% Formula: Paid Media CPL = Paid Advertising Spend Qualified Paid Leads Goal: ≤ 500 Although the supervisor does not personally operate advertisements every day, they must be responsible for the advertising results of the performance operation experts. KPI 3: Content and LIVE team achievement rate - 20% Mainly view: Content and LIVE Expert KPIs Video content effect Fan growth LIVE KPI Popular content Natural traffic growth. For example: Content and LIVE Expert Monthly KPI Actual Completion Rate = 92%. Then: Supervisor score = 92% 20 points = 18.4 points KPI 4: Team Execution and Data Closure Loop - 15% Must complete: Monthly Content Plan Monthly Advertising Plan Monthly Live Streaming Plan Weekly ad data review Lead to CRM in a timely manner Lead source can be traced Monthly News Media Report Reuse sales feedback for advertising and content optimization. Target completion rate: ≥95% Excess reward: Managers cannot receive large rewards just because one item is extremely high. It is recommended to only satisfy both at the same time. Qualified Leads ≥100% And: Paid CPL ≤500: Only then can the excess reward be activated. Lead excess: For every monthly Lead goal exceeded: 10% + 3 points Highest recommendation: + 15 points CPL is particularly excellent CPL ≤400+ 5 points CPL ≤350+ 8 points CPL ≤300+ 10 points Lead and CPL rewards can be accumulated. Fail/PIP rules: The following situations belong to obvious management failures: Qualified Leads < Target 60% Paid CPL 750 Advertising expenses are high but cannot correspond to the Lead Source CRM data is seriously missing The team has no normal content, LIVE, or advertising plans for a long time. Monthly KPI below 60 points: Enter Performance Warning Average KPI below 70 points for three consecutive months. Go to PIP/Position Review. Remuneration Basic Salary + KPI Salary + Management Performance Bonus. Supervisor income should be tied to the customer acquisition results of the entire team, rather than calculated based on the number of individual posts

12 hours ago

Performance Marketing Executive At Lemfi (formerly Lemonade Finance)

LemFi (Formerly Lemonade Finance)

All, nigeria

full-time

The Role We're looking for a Performance Marketing Specialist to own and drive user acquisition across our key Anglophone African corridors primarily Nigeria, with reach into Kenya and Ghana. You'll sit within our core Growth function, reporting to the Senior Performance Marketing Manager, and work cross-functionally to push paid channel performance forward. This is a hands-on role for someone who moves fast, thinks in data, and knows how to turn creative into growth. You won't be waiting to be told what to do you'll be the one telling us what needs doing next. How You'll Contribute Campaign Ownership and Execution Take full ownership of paid acquisition campaigns across Meta, TikTok, and other relevant paid channels Manage campaign planning, audience strategy, budget allocation, optimisation, and scaling Identify new acquisition opportunities channels, audiences, formats to accelerate growth Support broader global acquisition across Google App Campaigns (UAC/GAC), Apple Search Ads (ASA), DSPs, and emerging channels where needed Collaborate closely with Product, Data, Brand, CRM, and Creative teams to drive growth aligned with key business objectives Creative Strategy and Content Development Own the creative roadmap for your campaigns, maintaining a continuous pipeline of fresh, high-performing assets Partner with in-house creative teams, regional growth members, and external creators to deliver content that is locally relevant and culturally resonant Develop creative briefs for static, video, and UGC content informed by performance data and audience insights Repurpose existing creator and influencer content into performance-driven assets Translate performance insights into actionable creative recommendations and iterate rapidly Performance Measurement and Analytics Monitor acquisition performance across paid channels and optimise toward CAC and other key efficiency targets Leverage MMPs (e.g., AppsFlyer, Adjust, Branch) and attribution frameworks to evaluate performance and inform budget allocation Provide clear performance reporting and communicate actionable insights to stakeholders Support broader funnel optimisation across activation and retention Work closely with product and data teams to understand user behaviour and improve campaign effectiveness Experimentation and Growth Initiatives Build and execute structured testing plans across audiences, bidding strategies, creatives, landing experiences, and acquisition channels Identify and validate new growth opportunities through rigorous experimentation Stay ahead of industry trends, platform updates, privacy changes, and emerging growth tactics Who You Are Independent and Proactive: You take ownership, identify opportunities without being prompted, and move quickly from insight to execution Creative and Performance-Oriented: You understand that creative is a key growth lever and know how to develop content that drives engagement and conversion Mobile App Growth Expert: You have hands-on experience running app acquisition campaigns and understand mobile measurement, attribution, and the evolving privacy landscape Analytical and Data-Driven: You use data to make decisions, prioritise opportunities, and continuously optimise performance against business goals Experimentation Mindset: You thrive in fast-paced environments, embrace testing, and are constantly exploring new audiences, formats, channels, and creative approaches Collaborative: You work effectively with creative, marketing, and data teams to turn ideas into scalable growth opportunities What You'll Bring Requirements (non-negotiable): 2-4 years of experience in Performance Marketing and paid acquisition Proven experience managing acquisition campaigns for a consumer mobile app, including understanding of mobile measurement, attribution, and MMPs (AppsFlyer, Adjust, Branch) Strong creative strategy skills and experience developing performance-driven content Experience working across multiple international markets Highly self-directed with a strong bias toward action and execution Nice To Have Experience in fintech, remittance, payments, banking, or other regulated consumer products Familiarity with incrementality testing, MMM, or advanced measurement frameworks

3 months ago

Performance Marketing Specialist At Konga Online Shopping Limited

Konga Online Shopping Limited

Lagos, nigeria

full-time

PURPOSE (A brief overview of the role) Responsible for developing, implementing, and optimizing performance-driven marketing campaigns focused on customer acquisition, conversion, retention, and revenue growth. The role is highly data-driven and ROI-focused, with primary responsibility for managing paid media campaigns, analyzing campaign performance, improving conversion funnels, and maximizing return on marketing spend across digital channels. KEY DUTIES Plan, execute, optimize, and scale paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, display advertising, and other performance marketing platforms Monitor and report campaign performance against key business metrics such as ROI, ROAS, CAC, conversion rates, and customer lifetime value (LTV) Conduct continuous A/B testing on ad creatives, landing pages, audience targeting, and conversion funnels to improve campaign efficiency and performance Identify trends, customer insights, and optimization opportunities to improve acquisition and retention strategies Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with external vendors, clients etc to amplify ongoing campaigns Collaborate with internal stakeholders, agencies, and external vendors to execute and optimize marketing campaigns Track website and campaign metrics daily to ensure continuous growth and performance improvement Evaluate emerging digital marketing technologies, trends, and tools, providing recommendations for adoption where necessary Ensure efficient budget allocation and optimization across campaigns to maximize marketing performance KNOWLEDGE/EXPERIENCE /SKILLS Minimum of 4 - 5 years' experience in Performance Marketing or Digital Marketing with strong paid media experience Proven experience managing paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital advertising platforms Strong analytical and data-driven decision-making skills Hands-on experience with ROI analysis, web analytics, attribution models, and campaign reporting Experience with A/B testing, conversion rate optimization, and customer funnel analysis Strong understanding of SEO, SEM, audience targeting, and remarketing strategies Knowledge of customer acquisition, retention, and growth marketing strategies Ability to interpret data and translate insights into actionable marketing strategies Up-to-date knowledge of current trends, best practices, and tools in performance marketing and digital advertising Strong communication, collaboration, and stakeholder management skills Copywriting and ad content optimization skills are an added advantage QUALIFICATIONS B.Sc./M.Sc. in Marketing or any related field.

4 months ago

Performance Marketing Specialist At Uleval Technology

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