Responsible for developing, implementing, and optimizing performance-driven marketing campaigns focused on customer acquisition, conversion, retention, and revenue growth. The role is highly data-driven and ROI-focused, with primary responsibility for managing paid media campaigns, analyzing campaign performance, improving conversion funnels, and maximizing return on marketing spend across digital channels.
KEY DUTIES
Plan, execute, optimize, and scale paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, display advertising, and other performance marketing platforms
Monitor and report campaign performance against key business metrics such as ROI, ROAS, CAC, conversion rates, and customer lifetime value (LTV)
Conduct continuous A/B testing on ad creatives, landing pages, audience targeting, and conversion funnels to improve campaign efficiency and performance
Identify trends, customer insights, and optimization opportunities to improve acquisition and retention strategies
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with external vendors, clients etc to amplify ongoing campaigns
Collaborate with internal stakeholders, agencies, and external vendors to execute and optimize marketing campaigns
Track website and campaign metrics daily to ensure continuous growth and performance improvement
Evaluate emerging digital marketing technologies, trends, and tools, providing recommendations for adoption where necessary
Ensure efficient budget allocation and optimization across campaigns to maximize marketing performance
KNOWLEDGE/EXPERIENCE /SKILLS
Minimum of 4 - 5 years' experience in Performance Marketing or Digital Marketing with strong paid media experience
Proven experience managing paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital advertising platforms
Strong analytical and data-driven decision-making skills
Hands-on experience with ROI analysis, web analytics, attribution models, and campaign reporting
Experience with A/B testing, conversion rate optimization, and customer funnel analysis
Strong understanding of SEO, SEM, audience targeting, and remarketing strategies
Knowledge of customer acquisition, retention, and growth marketing strategies
Ability to interpret data and translate insights into actionable marketing strategies
Up-to-date knowledge of current trends, best practices, and tools in performance marketing and digital advertising
Strong communication, collaboration, and stakeholder management skills
Copywriting and ad content optimization skills are an added advantage