High-intensity Focused Ultrasound (hifu) Brand Executive At Alfred & Victoria Associates
Alfred & Victoria Associates
full-time
Job Purpose
To oversee and drive the growth, visibility, and profitability of the High-Intensity Focused Ultrasound (HIFU) brand within Fertility Clinic. Centre - Fibroid Care Centre.
The role focuses on strategic marketing, patient education, referral engagement, and service optimization to position HIFU as a leading non-invasive treatment solution in Nigeria.
Key Responsibilities
Brand Strategy and Growth:
Develop and execute strategic marketing plans to drive awareness and uptake of HIFU services.
Identify and analyze market trends, patient demographics, and competitive positioning.
Collaborate with management to set monthly, quarterly, and annual brand targets.
Develop referral programs with partner hospitals, gynecologists, and fertility specialists.
Organise and give at least one presentation at a church, mosque or similar organization monthly.
Organise and give at least one presentation to any relevant professional body, organization or association with a minimum of 20 attendees monthly.
Get FCC enrolled with at least one HMO per quarter.
Get a minimum of 2 client testimonials monthly.
Execute a minimum of 2 presentations outside Lagos State per quarter.
Assist in hiring field officers, training the field marketers, and supervising them to ensure they work efficiently and effectively.
Increase the conversion rate of registration to treatment.
Marketing and Communication:
Create patient-focused communication campaigns highlighting the benefits of HIFU.
Manage social media, digital content, and promotional materials for HIFU services.
Coordinate brand presence at health fairs, conferences, and community medical outreaches.
Work closely with the BDU agency team to ensure consistent brand messaging.
Operations and Service Delivery:
Monitor patient experience and feedback to improve service delivery.
Ensure operational readiness (equipment, staff scheduling, and materials) for all HIFU sessions.
Track leads, consultations, and conversion metrics through CRM systems.
Business Performance and Reporting:
Analyze financial performance and patient conversion reports.
Prepare performance dashboards (enquiries, consultations, treatments, etc).
Recommend strategies for improving efficiency and profitability.
Team Development and Collaboration:
Supervise and train HIFU marketing staff and client service officers.
Encourage innovation and continuous improvement in HIFU operations.
Key Performance Indicators
Brand Awareness:
Increase visibility of HIFU services
Achieve 30% growth in online and offline brand visibility within 6 months
Social media metrics, event participation, referral network growth
Quarterly
Patient Conversion:
Improve conversion from enquiries to treatment
≥ 40% conversion rate from leads to actual HIFU procedures
CRM reports, enquiry logs
Monthly
Revenue Growth:
Drive service profitability
Achieve 20% increase in monthly revenue
Financial reports
Monthly
Referral Engagement:
Expand medical referral network
Onboard at least 5 new referring doctors/clinics per quarter
Referral register and referral feedback
Monthly
Customer Experience:
Maintain excellent patient satisfaction
≥ 70% positive feedback from post-service surveys
Patient feedback forms and follow-up calls
Monthly
Team Development:
Build capable and motivated internal and external support teams
Conduct at least 1 training or knowledge-sharing session quarterly
Training attendance and evaluation records
Quarterly
Reporting & Analytics:
Ensure timely and accurate data reporting
100% compliance with dashboard and weekly report submissions
Submission record and management review
Weekly / Monthly / As required
Community & Institutional Outreach:
Secure speaking and presentation opportunities to promote HIFU awareness
Secure at least 3 presentations quarterly with churches, women's organizations, and professional bodies
Presentation records, photos, and feedback summary
Quarterly
HMO Partnerships:
Strengthen and expand HMO collaborations for HIFU service inclusion
Establish or renew partnerships with at least 2 HMOs per quarter
Signed agreements, partnership records, and referral volume
Quarterly
Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field (Master's/MBA is highly preferred).
Experience: 3 - 5+ years of experience in brand management, product management, or marketing.
Industry Focus: Proven experience in healthcare, medical devices, aesthetics, or premium wellness sectors.
Requirements
Clinical Understanding: Solid understanding of medical aesthetic devices, skin physiology, and non-invasive treatments.
Analytical Skills: Strong analytical skills to analyze market trends and financial data (P&L management experience preferred).
Communication: Exceptional written and verbal communication skills for creating marketing content and presenting to medical professionals.
Tools/Tech: Proficiency with CRM software (e.g., Salesforce, HubSpot), Microsoft Office Suite (PowerPoint, Excel), and social media monitoring tools.
Project Management: Ability to manage multiple projects simultaneously, working under tight deadlines in a fast-paced environment.
Desired Competencies:
Strong strategic thinking and creative problem-solving capabilities.
Proactive individual with a strong passion for the health and wellness space.
Working Hours:
The role requires work from Monday to Saturday, with Saturday being a half-day.
All Public Holidays will also be observed as half-day working days.