High-intensity Focused Ultrasound (hifu) Brand Executive At Alfred & Victoria Associates

Job Purpose

• To oversee and drive the growth, visibility, and profitability of the High-Intensity Focused Ultrasound (HIFU) brand within Fertility Clinic. Centre - Fibroid Care Centre.
• The role focuses on strategic marketing, patient education, referral engagement, and service optimization to position HIFU as a leading non-invasive treatment solution in Nigeria.

Key Responsibilities

Brand Strategy and Growth:

• Develop and execute strategic marketing plans to drive awareness and uptake of HIFU services.
• Identify and analyze market trends, patient demographics, and competitive positioning.
• Collaborate with management to set monthly, quarterly, and annual brand targets.
• Develop referral programs with partner hospitals, gynecologists, and fertility specialists.
• Organise and give at least one presentation at a church, mosque or similar organization monthly.
• Organise and give at least one presentation to any relevant professional body, organization or association with a minimum of 20 attendees monthly.
• Get FCC enrolled with at least one HMO per quarter.
• Get a minimum of 2 client testimonials monthly.
• Execute a minimum of 2 presentations outside Lagos State per quarter.
• Assist in hiring field officers, training the field marketers, and supervising them to ensure they work efficiently and effectively.
• Increase the conversion rate of registration to treatment.

Marketing and Communication:

• Create patient-focused communication campaigns highlighting the benefits of HIFU.
• Manage social media, digital content, and promotional materials for HIFU services.
• Coordinate brand presence at health fairs, conferences, and community medical outreaches.
• Work closely with the BDU agency team to ensure consistent brand messaging.

Operations and Service Delivery:

• Monitor patient experience and feedback to improve service delivery.
• Ensure operational readiness (equipment, staff scheduling, and materials) for all HIFU sessions.
• Track leads, consultations, and conversion metrics through CRM systems.

Business Performance and Reporting:

• Analyze financial performance and patient conversion reports.
• Prepare performance dashboards (enquiries, consultations, treatments, etc).
• Recommend strategies for improving efficiency and profitability.

Team Development and Collaboration:

• Supervise and train HIFU marketing staff and client service officers.
• Encourage innovation and continuous improvement in HIFU operations.

Key Performance Indicators

Brand Awareness:

• Increase visibility of HIFU services
• Achieve 30% growth in online and offline brand visibility within 6 months
• Social media metrics, event participation, referral network growth
• Quarterly

Patient Conversion:

• Improve conversion from enquiries to treatment
• ≥ 40% conversion rate from leads to actual HIFU procedures
• CRM reports, enquiry logs
• Monthly

Revenue Growth:

• Drive service profitability
• Achieve 20% increase in monthly revenue
• Financial reports
• Monthly

Referral Engagement:

• Expand medical referral network
• Onboard at least 5 new referring doctors/clinics per quarter
• Referral register and referral feedback
• Monthly

Customer Experience:

• Maintain excellent patient satisfaction
• ≥ 70% positive feedback from post-service surveys
• Patient feedback forms and follow-up calls
• Monthly

Team Development:

• Build capable and motivated internal and external support teams
• Conduct at least 1 training or knowledge-sharing session quarterly
• Training attendance and evaluation records
• Quarterly

Reporting & Analytics:

• Ensure timely and accurate data reporting
• 100% compliance with dashboard and weekly report submissions
• Submission record and management review
• Weekly / Monthly / As required

Community & Institutional Outreach:

• Secure speaking and presentation opportunities to promote HIFU awareness
• Secure at least 3 presentations quarterly with churches, women's organizations, and professional bodies
• Presentation records, photos, and feedback summary
• Quarterly

HMO Partnerships:

• Strengthen and expand HMO collaborations for HIFU service inclusion
• Establish or renew partnerships with at least 2 HMOs per quarter
• Signed agreements, partnership records, and referral volume
• Quarterly

Qualifications

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field (Master's/MBA is highly preferred).
• Experience: 3 - 5+ years of experience in brand management, product management, or marketing.
• Industry Focus: Proven experience in healthcare, medical devices, aesthetics, or premium wellness sectors.

Requirements

• Clinical Understanding: Solid understanding of medical aesthetic devices, skin physiology, and non-invasive treatments.
• Analytical Skills: Strong analytical skills to analyze market trends and financial data (P&L management experience preferred).
• Communication: Exceptional written and verbal communication skills for creating marketing content and presenting to medical professionals.
• Tools/Tech: Proficiency with CRM software (e.g., Salesforce, HubSpot), Microsoft Office Suite (PowerPoint, Excel), and social media monitoring tools.
• Project Management: Ability to manage multiple projects simultaneously, working under tight deadlines in a fast-paced environment.

Desired Competencies:

• Strong strategic thinking and creative problem-solving capabilities.
• Proactive individual with a strong passion for the health and wellness space.

Working Hours:

• The role requires work from Monday to Saturday, with Saturday being a half-day.
• All Public Holidays will also be observed as half-day working days.