We move beyond conventional finance by rejecting interest-based models and championing a more impactful alternative: economic inclusion over just financial inclusion. We provide the ethical capital and strategic partnerships that empower individuals, MSMEs, and startups to fuel real economic growth and create lasting social impact.
Requirements
Educational Requirements:
Professional Experience:
Own the BNPL growth plan; deliver against monthly active customers, transaction volume, and repeat purchase targets agreed with the Head of Growth.
Plan, execute, and optimise paid campaigns across Meta, Google, TikTok, programmatic, and influencer channels.
Own the creative brief, asset production cadence, and message-market fit testing for the BNPL audience.
Partner with the Head of Operations and the merchant team to convert merchant partnerships into co-marketed acquisition campaigns.
Own the BNPL lifecycle programme (email, in-app, SMS) across new-customer onboarding, first-payment-due, and repeat-purchase nudges.
Bachelor's Degree in Marketing, Business Administration, Economics, Computer Science, or a related field.
Master's degree is welcome but not required.
Professional certifications in digital and growth marketing (Google Ads, Meta Blueprint, HubSpot, Reforge) are highly desirable.
6–8 years of growth or digital marketing experience, with 2–3 years owning a meaningful growth P&L or vertical.
Demonstrable track record scaling a consumer credit, BNPL, e-commerce, or marketplace product in Nigeria or a comparable African market.
Hands-on experience running paid media at scale across Meta, Google, TikTok, and programmatic, with documented CAC/ROAS outcomes.
Strong analytics fluency — able to build and interpret cohort, funnel, and unit economics dashboards.
Comfort with merchant-side partnership work; appreciates how a two-sided platform really grows.
Personal alignment with a values-led financial business.