Social Media Manager At Virtual Nation
full-time
Role Overview
Virtual Nation is looking for a Social Media Manager who can turn platforms into a real source of revenue. You'll manage multiple brand accounts across X, Facebook, Instagram, LinkedIn, Reddit, and TikTok, build genuine communities, and drive enquiries that convert into paying customers.
Job Description
You will manage social media strategy, content, and community engagement across multiple brand accounts and platforms. This includes proactive prospecting and outreach to generate enquiries, not just posting and waiting for engagement. Graphic design and video editing support will be available to you, though having these skills yourself is a strong advantage.
Key Responsibilities
Social strategy & management:
Develop and manage social media strategy across multiple brand accounts
Plan and maintain content calendars for consistent, on-brand posting
Manage presence across X, Facebook, Instagram, LinkedIn, Reddit, and TikTok
Adapt content and tone appropriately for each platform's audience and behaviour
Prospecting & outreach:
Proactively prospect and reach out to potential customers via social platforms
Identify and engage in relevant conversations, communities, and threads to generate enquiries
Convert social interactions into qualified leads and enquiries for the business
Community building:
Build and grow genuine, engaged communities around each brand
Respond to comments, messages, and community interactions professionally and promptly
Foster ongoing engagement that keeps audiences active and invested
Content & collaboration:
Work with graphic designers and video editors to produce high-quality content
Write compelling captions, posts, and copy aligned with each brand's voice
Contribute content ideas, direction, and storytelling across campaigns
Analytics & optimisation:
Track key metrics (engagement, reach, enquiries generated, conversions)
Analyse performance and adjust strategy based on what's actually working
Report on social performance in terms the business can act on, especially enquiries and revenue impact
Skills & Competencies Required
Must-have:
Proven experience managing social media across multiple platforms and multiple brands/accounts
Strong knowledge of X, Facebook, Instagram, LinkedIn, Reddit, and TikTok, and how audiences behave differently on each
Demonstrated ability to generate enquiries or leads through social platforms
Strong community-building skills; you can grow real engagement, not just followers
Excellent written communication and copywriting skills
Strong organisational skills to manage multiple accounts and calendars at once
Comfort with analytics tools and turning data into action