Strategic Senior Sales & Marketing Manager At Proten

Location: 9th Mile, Enugu

Job Description

• Our client is seeking a commercially driven Strategic Senior Sales & Marketing Manager to lead sales, marketing, distribution, and market expansion initiatives within the FMCG sector.
• The successful candidate will be responsible for drivingrevenue and volume growth, expanding distribution, strengthening customer and distributor relationships, executing trade marketing initiatives, and leading the sales teamto achieve commercial targets.

Key Responsibilities

• Develop and execute sales and marketing strategies aligned with revenue, volume, and profitability targets.
• Drive market expansion, customer acquisition, distributor development, and route-to-market growthacross assigned territories.
• Manage relationships with distributors, wholesalers, retailers, modern trade, institutional customers, and other key accounts.
• Develop and execute trade promotions, market activations, product launches, and product marketing initiatives.
• Monitor market trends, competitor activities, pricing, product positioning, and identify new growth opportunities.
• Provide commercial input into pricing, promotions, product positioning, demand planning, and inventory management.
• Prepare sales forecasts and monitor key commercial metrics including revenue, volume, distribution, margins, stock, and customer performance.
• Work closely with Operations, Supply Chain, Finance, and other teams to ensure effective commercial execution.
• Lead, coach, and develop the sales and field marketing team, ensuring clear targets and strong execution.
• Prepare regular sales and marketing reports, providing insights, risks, opportunities, and corrective actions to management.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Economics, Sales Management, or a related field.
• MBA or relevant professional certification is an advantage.
• 7 - 10 years of progressive FMCG sales and marketing experience, particularly in distributor/channel management and market expansion.
• Proven experience leading sales teams and deliveringrevenue growth, distribution expansion, trade marketing, and market activation.
• Strong understanding of FMCG distribution, pricing, promotions, consumer behavior and field sales execution.
• Strong commercial acumen, negotiation, analytical, leadership, and stakeholder management skills.

Key Competencies:

• Strategic Sales & Marketing
• FMCG Distribution
• Route-to-Market
• Distributor Management
• Trade Marketing
• Market Expansion
• Revenue Growth
• Product Commercialization
• Sales Forecasting
• Commercial Analytics
• Team Leadership
• Key Account Management.