Develop and execute social media and digital marketing strategies aligned with our brand and growth objectives.
Plan, create, schedule, publish, and manage content across Facebook, Instagram, LinkedIn, X, TikTok, and other relevant platforms.
Develop compelling copy, campaign concepts, captions, creatives, and short-form video content that communicate the organisation's programmes and value proposition.
Manage paid advertising campaigns across Meta and other relevant digital advertising platforms.
Set up, monitor, optimise, and report on campaigns with a focus on reach, engagement, leads, applications, and conversions.
Conduct audience research and develop effective targeting, retargeting, and audience segmentation strategies.
Monitor social media trends, platform updates, competitor activity, and emerging digital marketing opportunities.
Develop content calendars and ensure consistent publishing across all platforms.
Engage with the online community by responding to comments, messages, mentions, and other interactions in a timely and professional manner.
Track and analyse social media and campaign performance using relevant analytics and advertising tools.
Provide regular reports and actionable insights to improve content and campaign performance.
Develop and implement strategies to engage and retain our members, including organizing meetups, webinars, and other community events.
Monitor and analyze member engagement metrics to identify areas for improvement and develop targeted initiatives to increase engagement.
Use analytics tools (e.g., Google Analytics) to monitor campaign performance and identify areas for improvement.
Required Skills, Experience & Qualifications
At least 1 years experience in Digital marketing/Social media/Community management
Must possess B.Sc / HND in any Social Science related or relevant field
Must have completed NYSC
Must reside within Gbagada and its environs
Strong understanding of social media platforms, digital marketing funnels, audience targeting, and conversion strategies.
Excellent copywriting, communication, and storytelling skills.
Ability to create engaging content tailored to different platforms and audiences.
Excellent verbal and written communication skills.
Ability to work in a fast paced environment
Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and HubSpot.
Knowledge of Graphic Design tools (eg., Canva, Adobe, etc) is an added advantage