Senior Social Media Manager (online Brand Communication Manager) At Fmr Agency
full-time
Overview
‎FMR Agency is recruiting a strategic and results-driven Online Branding Team Lead to drive brand visibility, audience engagement, and digital growth for a dynamic organization.
‎The ideal candidate will be responsible for leading the social media team, developing and executing digital branding strategies, and ensuring consistent brand positioning across all online platforms.This role requires a creative and analytical professional who can combine storytelling, audience engagement, and performance insights to achieve measurable business outcomes.
‎Ultimately, you will strengthen the company's online presence, increase audience engagement, and drive sustainable brand growth through innovative digital marketing and branding initiatives.
‎‎Key Responsibilities
Lead, supervise, and manage the Social Media Team to deliver high-quality content and campaigns.
Develop and implement comprehensive social media and online branding strategies aligned with business objectives
Manage brand voice, messaging, and consistency across all digital platforms
Drive audience growth, engagement, and community development through innovative campaigns
Analyze social media and digital performance metrics to identify opportunities for improvement
Oversee content planning, content calendars, and campaign execution across multiple channels
Manage paid social campaigns, influencer partnerships, and community engagement initiatives
Monitor industry trends, competitor activities, and emerging digital platforms to maintain brand relevance
Collaborate with marketing, design, content, and product teams to ensure cohesive brand communication
‎Support brand reputation management and respond effectively to online engagement challenges
Provide regular performance reports and strategic recommendations to leadership
‎‎Requirements
Minimum of HND or Bachelor's Degree in Marketing, Communications, Business Administration, or a related field
Minimum of 3 - 5 years proven experience managing social media and online branding for established brands
‎Demonstrated experience contributing to the growth of recognized brands within telecommunications, banking, technology, FMCG, or similar industries (Brands like MTN, Opay, Moniepoint, Glo, Fairmoney etc)
Proven track record of increasing brand visibility, audience engagement, and business impact through digital channels
Experience leading and managing creative or social media teams
‎Strong understanding of social media management platforms, analytics tools, and digital marketing best practices
Experience working in fast-paced and performance-driven environments
‎‎Key Competencies:
‎The ideal candidate must demonstrate
‎Strong social media strategy and online branding expertise
Excellent leadership and team management capability
Strong content planning and campaign management skills
‎Data-driven decision-making and analytical thinking
Excellent written and verbal communication skills
Strong understanding of paid advertising, content strategy, and digital trends
Ability to interpret performance data and translate insights into actionable strategies
Creativity, innovation, and strong problem-solving ability
High level of organization, accountability, and attention to detail
Ability to manage multiple projects and deadlines effectively.