Senior Marketing Executive At Health Assur Ltd

Senior Marketing Executives (hmo Firm) At Health Assur Limited

Driven by professionalism, innovation and integrity, we focus on improving health outcomes through strong clinical governance, data-driven decision-making and continuous quality improvement. We work with medical professionals, health institutions, government agencies and private sector partners to strengthen healthcare systems and promote public health best practices.Our organization provides a dynamic and ethical working environment where skilled professionals are encouraged to grow, innovate and make meaningful contributions to improving lives and communities. Responsibilities Strategic Marketing & Market Penetration: Corporate Marketing & Lead Generation Client Engagement & Retention Support Health Plan Promotion & Product Support: Brand Visibility & Awareness Campaigns: Provider & Partner Collaboration: Market Intelligence & Competitive Analysis: Performance Tracking & Reporting: Regulatory & Compliance Awareness Internal Coordination: They support the development and execution of marketing strategies targeted at key segmentscorporates, SMEs, and retail clients. This includes identifying industries with high enrollment potential and positioning the HMO’s plans to meet their needs. A core responsibility is driving leads that convert to enrollees. This involves: Identifying and approaching prospective corporate clients Supporting proposal development and presentations Creating marketing materials tailored to HR decision-makers Working closely with the sales team to close deals Identifying and approaching prospective corporate clients Working closely with the sales team to close deals In HMOs, retention is critical. The Senior Marketing Executive helps: Maintain ongoing communication with clients Support onboarding and sensitization sessions for new enrollees Gather feedback on service delivery and escalate issues Assist in renewal campaigns and client relationship management Maintain ongoing communication with clients Assist in renewal campaigns and client relationship management They help simplify and communicate often complex health plans by: Developing clear, customer-friendly messaging Supporting product launches or plan updates Ensuring marketing materials reflect benefits accurately and compliantly Developing clear, customer-friendly messaging Ensuring marketing materials reflect benefits accurately and compliantly They drive initiatives that build trust and awareness, such as: Health campaigns, outreach programs, and wellness events Digital marketing (social media, email campaigns, website content) Partnerships with organizations, brokers, and agents Health campaigns, outreach programs, and wellness events Partnerships with organizations, brokers, and agents They may engage with hospitals, clinics, and other healthcare providers to: Strengthen the HMO’s network visibility Support joint awareness initiatives Ensure alignment between marketing promises and service delivery Strengthen the HMO’s network visibility Ensure alignment between marketing promises and service delivery They track: Competitor offerings, pricing, and positioning Industry trends in healthcare and insurance Customer expectations and satisfaction levels This helps refine strategy and messaging. Competitor offerings, pricing, and positioning This helps refine strategy and messaging. They monitor campaign effectivenesslead generation, conversion rates, enrollment growthand provide insights to improve performance. Marketing in an HMO must align with guidelines (e.g., NHIA in Nigeria). They ensure: All communications are accurate and not misleading Marketing materials meet regulatory standards All communications are accurate and not misleading Marketing materials meet regulatory standards They work across departmentssales, operations, medical, and HRto ensure consistency between what is marketed and what is delivered. Interested candidates should possess an HND / Bachelor's or Master's Degree with 3-5 years experience.