- The Sales / Marketing Officer will be responsible for driving sales and market growth for the company'sIn-Vitro Diagnostics (IVD) products, laboratory equipment, reagents, consumables, and related diagnostic solutions.
- The successful candidate must haveproven hands-on sales experience specifically within the IVD, medical diagnostics, laboratory equipment, or laboratory reagent industry.
- The role involves identifying and developing customers, promoting IVD products, conducting product presentations and demonstrations, managing accounts, preparing quotations and tenders, and achieving assigned sales targets.
- IVD industry experience is strictly required for this position. Candidates without relevant IVD / diagnostics sales experience will not be considered.
Key Responsibilities
IVD Product Sales & Business Development:
- Drive sales of IVD equipment, laboratory analyzers, reagents, consumables, diagnostic kits, and related laboratory products.
- Identify and develop new customers across hospitals, diagnostic laboratories, medical laboratories, research institutions, clinics, and other relevant healthcare facilities.
- Generate qualified leads and convert opportunities into sales.
- Conduct regular customer visits and maintain an active sales pipeline.
- Achieve and exceed assigned monthly, quarterly, and annual sales targets.
- Develop sales strategies for assigned products, territories, and customer segments.
- Follow up on quotations, proposals, purchase orders, and pending opportunities to ensure timely conversion.
Product Promotion & Marketing:
- Promote the company's IVD products and solutions to prospective and existing customers.
- Conduct product presentations, technical sales presentations, equipment demonstrations, and customer training where required.
- Clearly communicate product features, applications, benefits, and competitive advantages to customers.
- Support product launches, promotional campaigns, exhibitions, workshops, seminars, and other marketing activities.
- Develop and maintain strong knowledge of the company's IVD product portfolio and competing products in the market.
Equipment & Reagent Sales:
- Drive sales of laboratory and diagnostic equipment, including analyzers and other IVD systems.
- Promote associated reagents, calibrators, controls, consumables, and accessoriesto existing and prospective users.
- Identify equipment placement opportunities and develop opportunities for recurring reagent and consumables sales.
- Understand customer laboratory workflows and recommend appropriate products and solutions.
- Work closely with technical / service teams to support equipment installation, demonstrations, customer training, and after-sales requirements.
Customer & Account Management:
- Build and maintain strong relationships with laboratory managers, pathologists, biomedical scientists, procurement officers, hospital administrators, distributors, and other key decision-makers.
- Manage existing accounts and identify opportunities for repeat purchases, product upgrades, cross-selling, and upselling.
- Maintain regular communication with customers and respond promptly to enquiries.
- Provide effective post-sales follow-up to ensure customer satisfaction and retention.
- Monitor customer needs and provide market feedback to management.
Quotations, Tenders & Sales Documentation:
- Prepare and submit quotations, commercial proposals, and other sales documentation.
- Identify and participate in relevant public and private sector tenders.
- Monitor tender opportunities and coordinate required documentation for submissions.
- Follow up on submitted quotations and tenders through to award and order placement.
- Maintain accurate records of customer interactions, opportunities, quotations, orders, and sales activities.
- Conduct regular market research within the IVD and laboratory diagnostics market.
- Monitor competitor products, pricing, market positioning, promotions, and customer activities.
- Identify emerging diagnostic technologies, products, and market opportunities.
- Provide management with relevant information on market trends, customer requirements, competitor activities, and pricing.
- Recommend strategies to improve product positioning and sales performance.
Sales Reporting & Performance:
- Prepare accurate weekly and monthly sales reports.
- Maintain an up-to-date sales pipeline and provide reliable sales forecasts.
- Track sales targets, customer acquisition, quotations, orders, and revenue performance.
- Monitor outstanding opportunities and proactively follow up for conversion.
- Provide regular feedback on sales activities, challenges, and opportunities.
Payment & Order Follow-Up:
- Follow up on customer purchase orders and ensure timely processing of sales.
- Monitor outstanding invoices and support the Accounts team with payment follow-up.
- Maintain good commercial relationships while ensuring compliance with company credit and payment policies.
- HND or BSc in Medical Laboratory Science, Biomedical Science, Biochemistry, Microbiology, Science, Marketing, Business Administration, or a related field.
- 2 - 4 years of proven sales experience specifically in the IVD, medical diagnostics, laboratory equipment, reagents, or laboratory consumables industry.
- IVD industry experience is mandatory.
- Demonstrable experience sellinglaboratory equipment, analyzers, reagents, diagnostic kits, consumables, or related IVD products.
- Proven record of achieving or exceeding sales targets.
- Experience selling to hospitals, diagnostic laboratories, medical laboratories, clinics, research institutions, or healthcare organizations is highly desirable.
- Experience with public/private sector procurement and tenders is an advantage.
Key Skills & Competencies:
- Strong IVD and laboratory diagnostics sales knowledge.
- Excellent product selling, prospecting, negotiation, and closing skills.
- Ability to sell bothcapital equipment and recurring reagent / consumable products.
- Strong understanding of laboratory equipment and diagnostic workflows.
- Excellent customer relationship and account management skills.
- Strong presentation, product demonstration, and communication skills.
- Ability to identify sales opportunities and convert leads into revenue.
- Strong market research and competitor analysis skills.
- Ability to work independently and manage a defined sales territory.
- Target-driven, commercially minded, and results-oriented.
- Good reporting, organizational, and follow-up skills.
- Proficiency in Microsoft Office and CRM / sales management tools