Retail Sales Coordinator At Estream Networks
full-time
Reports To Business Manager - Retail SBU
Working Hours 8:00 a.m. - 5:00 p.m., Monday - Friday
Salary 250,000 to 350,000.00 MONTHLY NET
Direct Reports Sales Executives and Tele-Sales Team
Preferred Experience Candidates with proven retail sales experience, preferably within the ISP/Telecom industry, are strongly encouraged to apply.
ABOUT THE ROLE
eStream Networks Limited is seeking a results-driven Sales Coordinator to support the Retail Business Unit in driving new customer acquisition, revenue growth and market penetration across eStream's serviceable locations. The role will coordinate field and tele-sales activities, ensure strong lead generation and follow-up, and support the conversion of prospects into paying and successfully installed customers for Radio and Fiber Internet services.
KEY RESPONSIBILITIES
Drive aggressive acquisition of new retail customers across serviceable locations.
Identify and develop new sales opportunities for Radio and Fiber Internet services.
Coordinate daily field sales activities across estates, communities, business districts and other high-potential locations.
Plan and execute guerrilla marketing, door-to-door campaigns, estate activations, community outreach, street marketing and corporate prospecting.
Generate and maintain a healthy pipeline of qualified prospects and ensure proper follow-up from lead generation through engagement, quotation, payment, installation, and activation.
Ensure no qualified lead is abandoned without appropriate follow-up.
Monitor sales representatives' daily productivity, attendance, lead quality, conversion, and closure.
Drive a minimum daily target of 20 qualified and verifiable leads per salesperson and a minimum lead-to-sale conversion rate of 5%.
Participate in closing high-value or difficult prospects and provide customers with the information required to make informed purchase decisions.
Prepare daily, weekly and monthly sales performance reports and dashboards.
Analyse subscriber growth, conversion rates, ARPU, churn, and campaign ROI and provide recommendations to management.
Support sales training and continuous capability development in closing techniques, objection handling, ISP product knowledge, CRM usage, and customer engagement.
Build strong relationships with customers and high-value subscribers and support customer-retention initiatives.
Gather market intelligence on customer needs, competitor activities, pricing, promotions and service offerings.
Work closely with Technical/Network Operations, NOC, Customer Service, Retention, Finance/Billing, Marketing and General Services to ensure smooth onboarding, service delivery and after-sales support.
Coordinate with Finance on revenue tracking, collections, and reconciliation, and represent Retail Sales in relevant interdepartmental meetings.
Provide management with field intelligence, market opportunities, challenges, and recommendations for new sales initiatives.
KEY PERFORMANCE INDICATORS (KPIs)
20 qualified leads per salesperson per day.
Minimum 5% lead-to-sale conversion.
Achievement of assigned monthly new-customer acquisition targets for Radio and Fiber.
Achievement of assigned monthly revenue targets.
100% compliance with daily sales reporting.
100% follow-up on qualified leads.
100% achievement of assigned team targets.
100% lead-data accuracy.
Regular/monthly sales-team training and performance improvement.
REQUIREMENTS & QUALIFICATIONS
BSc/HND in Business Administration, Marketing, Social Sciences or a related field.
Minimum 5 - 7 years' sales experience, including 3 - 5 years in a supervisory/managerial capacity.
Proven experience in retail sales; prior ISP/Telecom sales experience is strongly preferred.
Experience managing a sales team of 10 or more personnel.
Professional sales certification, such as Certified Sales Professional (CSP), is an added advantage.
Strong knowledge of retail sales strategy, customer acquisition and market penetration.
Proficiency in CRM systems, sales forecasting, data analysis and performance reporting.
Strong negotiation, communication and presentation skills.
Results-driven mindset, high accountability and strong customer focus.
Ability to work under pressure, make sound decisions, and coordinate field-based sales activities.
WHAT WE ARE LOOKING FOR
We are looking for a proactive, target-driven and customer-focused sales professional who can coordinate people, convert opportunities into revenue and use market intelligence to grow eStream's retail customer base. Candidates with strong prior retail sales experience and a demonstrable record of achieving sales targets will be given strong consideration.