Job Purpose

The Sales Executive is responsible for generating profitable sales by identifying prospective customers, converting leads, developing existing accounts, and consistently achieving assigned sales and revenue targets.
The role requires a proactive, commercially minded individual who is comfortable prospecting for new business, engaging customers, negotiating sales, closing deals, and following through to ensure payment and customer satisfaction.

Key Responsibilities

Sales Generation & Target Achievement

Achieve assigned daily, weekly and monthly sales/revenue targets.
Actively prospect for new customers rather than relying solely on incoming enquiries.
Identify potential customers within assigned markets, territories or customer segments.
Convert qualified leads and enquiries into paying customers.
Maintain a healthy sales pipeline sufficient to achieve assigned targets.
Develop and execute individual sales plans to close identified revenue gaps.

Business Development

Identify new markets, customer segments and business opportunities.
Conduct regular market visits and direct prospecting activities.
Generate leads through referrals, networking, cold calling, digital channels and physical visits.
Develop relationships with key decision-makers and prospective customers.
Recommend opportunities for increasing market penetration and sales.

Customer & Account Management

Build and maintain strong relationships with existing customers.
Understand customers' requirements and recommend appropriate products/services.
Follow up with customers to encourage repeat purchases and increase account value.
Respond promptly and professionally to customer enquiries and complaints.
Identify inactive or declining customer accounts and take appropriate recovery action.

Sales Negotiation & Closing

Prepare and present quotations, proposals and product/service information to prospective customers.
Negotiate within approved pricing, discount and commercial guidelines.
Follow up consistently on quotations and outstanding opportunities.
Overcome customer objections professionally and close sales.
Ensure agreed sales terms are properly documented before execution.

Payment & Receivables Follow-up

Work with Finance and other relevant teams to ensure customers pay within agreed terms.
Follow up on outstanding customer payments relating to assigned accounts.
Avoid unauthorised credit arrangements or discounts.
Escalate overdue or problematic accounts promptly.

Market Intelligence

Sales Reporting & CRM Management

Maintain accurate records of prospects, customer interactions, quotations and sales.
Update the company's CRM/sales tracker consistently.
Submit accurate daily, weekly and monthly sales reports as required.
Provide realistic sales forecasts and pipeline updates.
Participate in sales review meetings and account for performance against assigned targets.

Key Performance Indicators (KPIs)

Performance should be measured primarily on:

Qualifications & Experience

B.Sc., HND, OND or equivalent qualification in Business Administration, Marketing or a related discipline.
Approximately 2-5 years of proven sales experience, depending on the seniority required.
Demonstrable history of meeting or exceeding sales targets.
Experience in direct sales, B2B sales, field sales or business development is an advantage.
Good understanding of the Lagos market is desirable.

Required Competencies

The successful candidate should demonstrate:

Sales Executive / Sales Representative At Pragmatic Technologies

Key skills