- The Sales Biker is responsible for driving product availability, visibility, and sales growth within assigned territories by servicing retail outlets, identifying new business opportunities, maintaining strong customer relationships, and ensuring timely order generation and delivery support. The role requires daily market coverage using a motorcycle to reach customers efficiently and expand distribution across the assigned region.
- Achieve daily, weekly, and monthly sales targets within the assigned territory.
- Generate orders from existing customers and ensure timely fulfillment.
- Expand product distribution by identifying and onboarding new retail outlets.
- Maintain optimum stock levels across assigned customer outlets.
- Drive market penetration and increase product visibility.
Customer Relationship Management
- Build and maintain strong relationships with retailers, wholesalers, and distributors.
- Address customer complaints and escalate issues where necessary.
- Provide product information and promotional updates to customers.
- Ensure excellent customer service at all times.
- Monitor competitor activities, pricing, promotions, and market trends.
- Gather and report market insights to the Area Sales Manager.
- Identify opportunities for sales growth and expansion.
Merchandising & Visibility
- Ensure products are properly displayed according to company standards.
- Implement promotional activities and visibility initiatives in outlets.
- Monitor merchandising materials and ensure proper utilization.
Reporting & Administration
- Submit daily sales reports, market updates, and route plans.
- Maintain accurate records of customer visits, orders, collections, and new outlet development.
- Track and report stock availability and distribution challenges.
- Ensure safe riding practices and compliance with traffic regulations.
- Maintain the company motorcycle in good condition.
- Adhere to company policies, procedures, and ethical standards.
Key Performance Indicators (KPIs)
- Sales target achievement (%)
- Number of productive customer visits per day
- New outlet acquisition rate
- Product availability in assigned territory
- Distribution expansion metrics
- Customer retention rate
- Merchandising compliance score
- Route productivity and market coverage
- Timeliness and accuracy of reporting
- Minimum of OND, HND, or Bachelor's Degree in Business Administration, Marketing, or related discipline.
- Valid motorcycle rider's license.
- Minimum of 1-2 years' sales experience, preferably within FMCG.
- Proven ability to achieve sales targets.
- Basic knowledge of Microsoft Office applications.
- Strong selling and negotiation skills.
- Excellent communication and interpersonal skills.
- Customer-focused mindset.
- Territory management skills.
- Ability to work independently with minimal supervision.
- Good analytical and problem-solving skills.
- Familiarity with local markets within the assigned region.
- Time management and organizational skills.
- Ability to ride a motorcycle for extended periods.
- Ability to work in outdoor market environments.
- Willingness to travel extensively within assigned territories.
Preferred Regional ExperienceNorth Region
- Knowledge of Northern market dynamics and trading hubs.
- Ability to communicate in Hausa is an added advantage.
- Knowledge of key retail channels within South-South and South-East markets.
- Understanding of regional customer dynamics.
- Strong understanding of Lagos and surrounding retail markets.
- Ability to navigate densely populated urban and semi-urban territories efficiently.