Research & Marketing Officer At Paul Osaji & Co.

JOB SUMMARY

The Research & Marketing Officer will lead the firm\\\'s research, market intelligence, marketing strategy, business development support, and market positioning activities.

The role is responsible for generating reliable and actionable insights on the Nigerian real estate market and translating these insights into business opportunities, client intelligence, marketing campaigns, reports, publications, and strategic recommendations for management.

The Manager will work closely with the Valuation, Property Management, Property Brokerage, Development, Project Management, Government Advisory, and other business units to identify market opportunities, understand client needs, monitor industry trends.

The role requires a combination of real estate market knowledge, research capability, commercial thinking, marketing expertise, data analysis, communication, and business development skills.

KEY RESPONSIBILITIES

REAL ESTATE MARKET RESEARCH & INTELLIGENCE

• Lead research into the Nigerian real estate market across residential, commercial, industrial, retail, hospitality, land, development, and investment sectors.
• Conduct research on property values, rental rates, capital values, yields, occupancy, demand and supply, development activity, and market trends.
• Monitor property markets across key Nigerian cities and emerging investment locations.
• Conduct location and neighbourhood analysis for property and investment decisions.
• Track market movements and identify emerging opportunities and risks.
• Monitor economic, regulatory, infrastructure, demographic, and social factors affecting the real estate market.
• Conduct competitor and industry benchmarking.
• Maintain a database of relevant property-market information and comparable evidence.
• Gather information from property inspections, market surveys, brokers, developers, landlords, tenants, government agencies, industry publications, and other reliable sources.
• Develop market intelligence reports to support management and client decision-making.

RESEARCH REPORTS & PUBLICATIONS

• Prepare periodic real estate market reports and sector-specific research.
• Develop quarterly and annual market outlook reports.
• Produce research papers, investment briefs, property market updates, and market commentary.
• Translate complex market data into clear and commercially useful insights.
• Support the preparation of feasibility studies, investment analysis, and development research.
• Develop research materials that can be used by the Valuation, Brokerage, Development, and Property Management teams.
• Ensure all research published by the firm is accurate, properly referenced, professionally presented, and aligned with the firm\\\'s standards.

MARKET SURVEYS & DATA COLLECTION

• Design and coordinate property market surveys.
• Develop questionnaires, data-collection templates, and research methodologies.
• Coordinate field research and market data collection.
• Validate and analyse information collected from various sources.
• Maintain up-to-date databases of property transactions, asking prices, rents, yields, developments, and other relevant market information.
• Identify gaps in available market information and develop strategies to improve the firm\\\'s proprietary database.
• Work with Estate Surveyors and Valuers to improve the quality and reliability of market evidence.

DATA ANALYSIS & MARKET INSIGHTS

• Analyse real estate data using Excel, Power BI, or other relevant analytical tools.
• Identify patterns, trends, opportunities, and risks within market data.
• Develop dashboards and visualisations to communicate market performance.
• Convert raw research data into actionable business intelligence.
• Provide management with insights that support strategic and commercial decisions.
• Develop property-market indicators and benchmarks where appropriate.

MARKETING STRATEGY

• Develop and execute the firm\\\'s annual marketing strategy in line with business objectives.
• Develop marketing plans for the firm\\\'s various service lines, including:
• Valuation
• Property Brokerage
• Property & Facilities Management
• Property Development
• Project Management
• Government Advisory
• Research & Market Intelligence
• Identify target markets, client segments, industries, and potential business opportunities.
• Develop strategies to improve the firm\\\'s market visibility and positioning.
• Conduct market and customer research to understand changing client needs.
• Monitor competitors and develop strategies to differentiate Paul Osaji & Co.
• Support the development of new products, services, and market offerings based on identified opportunities.

BUSINESS DEVELOPMENT SUPPORT

• Identify potential clients, sectors, industries, and business opportunities from research findings.
• Develop market intelligence that supports business development activities.
• Work closely with the Business Development and service-line teams to identify prospective clients.
• Support the preparation of proposals, presentations, capability statements, and pitches.
• Research prospective corporate, institutional, government, and private clients.
• Develop client and industry profiles.
• Track major developments, companies, investors, developers, and institutions operating within relevant markets.
• Identify potential partnerships and strategic relationships.
• Support client acquisition and retention initiatives through market intelligence.

PROPERTY MARKETING

• Develop marketing strategies for properties being marketed by the firm.
• Develop property marketing materials, brochures, presentations, listing descriptions, and investment briefs.
• Work with the Brokerage team to position properties appropriately within their target markets.
• Analyse comparable properties and market conditions to support effective marketing strategies.
• Monitor the performance of property marketing campaigns.
• Recommend adjustments to pricing, positioning, messaging, and promotional channels based on market feedback.

DIGITAL & CONTENT MARKETING

• Develop content based on the firm\\\'s research and industry expertise.
• Coordinate the production of: Market reports, Articles, Linkedln content, Website articles, Property Insights, Newsletters, nvestment briefs, Indutry commentary, clients presentation.
• Work with the Brands & Communications team to convert research findings into engaging content.
• Identify opportunities to position Paul Osaji & Co. as a thought leader in the Nigerian real estate industry.
• Support digital campaigns designed to increase brand awareness and generate business leads.

CLIENT & INDUSTRY INSIGHTS

• Conduct client and market surveys to understand customer expectations and changing market needs.
• Analyse client feedback and identify opportunities for service improvement.
• Monitor industry developments and anticipate their impact on clients.
• Develop sector-specific intelligence for key client groups.
• Support management with research before major client meetings, proposals, negotiations, and business decisions.

EVENTS, CONFERENCES & INDUSTRY ENGAGEMENT

• Identify relevant real estate conferences, exhibitions, seminars, forums, and industry events.
• Support the firm's participation in industry events.
• Develop presentations, research materials, and marketing collateral for conferences and seminars.
• Coordinate market-insight presentations and knowledge-sharing sessions.
• Identify opportunities for Paul Osaji & Co. to contribute to industry discussions and publications.
• Build relationships with relevant industry professionals, institutions, developers, investors, and research organisations.