Real Estate Marketer At Dominion Merchants And Partners Ltd

JOB PURPOSE

• The Real Estate Marketer is responsible for generating leads, marketing properties, converting prospects into buyers or investors, and driving revenue through the sale and leasing of the Company's real estate portfolio.
• The role requires an energetic and commercially minded individual who can identify prospective buyers, build strong client relationships, conduct property inspections, negotiate transactions, and consistently achieve assigned sales targets.

KEY RESPONSIBILITIES

Sales & Business Development

• Generate new business opportunities through proactive prospecting and networking.
• Market the Company's properties to individuals, families, investors, corporate organizations, and other prospective clients.
• Develop and maintain a strong pipeline of prospective buyers and investors.
• Convert leads into property sales and investment transactions.
• Achieve assigned monthly, quarterly, and annual sales targets.
• Identify new markets, customer segments, and business opportunities.
• Build strategic relationships with individuals, organizations, associations, and other potential referral sources.

Property Marketing

• Promote available properties through approved online and offline marketing channels.
• Develop compelling property presentations and sales pitches.
• Leverage social media, digital marketing, referrals, networking events, direct marketing, and other approved channels to generate leads.
• Maintain a strong understanding of the Company's property portfolio, locations, pricing, payment plans, features, and investment potential.
• Ensure that all information communicated to prospective clients is accurate and approved.

Client Acquisition & Relationship Management

• Identify and engage prospective buyers and investors.
• Understand clients' property requirements, budgets, preferences, and investment objectives.
• Recommend suitable properties based on client needs.
• Maintain regular follow-up with prospects throughout the sales cycle.
• Build long-term relationships that generate repeat business and referrals.
• Provide excellent customer service before, during, and after the transaction.

Property Inspection & Site Visits

• Arrange and conduct property inspections with prospective clients.
• Coordinate site visits and property presentations.
• Explain property features, location advantages, infrastructure, development plans, and payment options.
• Follow up with clients after inspections to drive conversion.
• Provide feedback from prospects to management to improve property positioning and sales strategies.

Negotiation & Transaction Support

• Negotiate with prospective clients within approved Company pricing and negotiation limits.
• Prepare quotations, proposals, payment plans, and other sales documentation as required.
• Coordinate with Legal, Finance, Operations, and other relevant teams to facilitate successful transactions.
• Follow up on payments, documentation, allocation, title processing, and other transaction requirements.
• Ensure all transactions are properly documented and processed in accordance with Company procedures.

Market Intelligence

• Monitor property prices, emerging locations, competitor offerings, and market trends.
• Identify areas with strong growth and investment potential.
• Provide management with feedback on customer preferences and market conditions.
• Monitor competitor marketing strategies and promotional campaigns.
• Recommend new approaches for improving lead generation and sales conversion.

Digital & Social Media Marketing

• Use social media platforms and digital channels to generate qualified property leads.
• Create and distribute approved property-related content.
• Respond promptly to online enquiries and convert digital prospects into physical or virtual engagements.
• Maintain an active professional presence across relevant digital platforms.
• Leverage personal networks and digital communities to expand the Company's customer base.

Reporting & Performance Management

• Maintain an updated database of prospects and customers.
• Track leads, enquiries, inspections, negotiations, sales, and conversions.
• Submit daily, weekly, and monthly sales activity reports.
• Provide accurate sales forecasts and pipeline updates.
• Maintain records of referral sources and customer acquisition channels.