Performance Marketing Executive At Trusoft Limited

Performance Marketing Executive At Lemfi (formerly Lemonade Finance)

The Role We're looking for a Performance Marketing Specialist to own and drive user acquisition across our key Anglophone African corridors primarily Nigeria, with reach into Kenya and Ghana. You'll sit within our core Growth function, reporting to the Senior Performance Marketing Manager, and work cross-functionally to push paid channel performance forward. This is a hands-on role for someone who moves fast, thinks in data, and knows how to turn creative into growth. You won't be waiting to be told what to do you'll be the one telling us what needs doing next. How You'll Contribute Campaign Ownership and Execution Take full ownership of paid acquisition campaigns across Meta, TikTok, and other relevant paid channels Manage campaign planning, audience strategy, budget allocation, optimisation, and scaling Identify new acquisition opportunities channels, audiences, formats to accelerate growth Support broader global acquisition across Google App Campaigns (UAC/GAC), Apple Search Ads (ASA), DSPs, and emerging channels where needed Collaborate closely with Product, Data, Brand, CRM, and Creative teams to drive growth aligned with key business objectives Creative Strategy and Content Development Own the creative roadmap for your campaigns, maintaining a continuous pipeline of fresh, high-performing assets Partner with in-house creative teams, regional growth members, and external creators to deliver content that is locally relevant and culturally resonant Develop creative briefs for static, video, and UGC content informed by performance data and audience insights Repurpose existing creator and influencer content into performance-driven assets Translate performance insights into actionable creative recommendations and iterate rapidly Performance Measurement and Analytics Monitor acquisition performance across paid channels and optimise toward CAC and other key efficiency targets Leverage MMPs (e.g., AppsFlyer, Adjust, Branch) and attribution frameworks to evaluate performance and inform budget allocation Provide clear performance reporting and communicate actionable insights to stakeholders Support broader funnel optimisation across activation and retention Work closely with product and data teams to understand user behaviour and improve campaign effectiveness Experimentation and Growth Initiatives Build and execute structured testing plans across audiences, bidding strategies, creatives, landing experiences, and acquisition channels Identify and validate new growth opportunities through rigorous experimentation Stay ahead of industry trends, platform updates, privacy changes, and emerging growth tactics Who You Are Independent and Proactive: You take ownership, identify opportunities without being prompted, and move quickly from insight to execution Creative and Performance-Oriented: You understand that creative is a key growth lever and know how to develop content that drives engagement and conversion Mobile App Growth Expert: You have hands-on experience running app acquisition campaigns and understand mobile measurement, attribution, and the evolving privacy landscape Analytical and Data-Driven: You use data to make decisions, prioritise opportunities, and continuously optimise performance against business goals Experimentation Mindset: You thrive in fast-paced environments, embrace testing, and are constantly exploring new audiences, formats, channels, and creative approaches Collaborative: You work effectively with creative, marketing, and data teams to turn ideas into scalable growth opportunities What You'll Bring Requirements (non-negotiable): 2-4 years of experience in Performance Marketing and paid acquisition Proven experience managing acquisition campaigns for a consumer mobile app, including understanding of mobile measurement, attribution, and MMPs (AppsFlyer, Adjust, Branch) Strong creative strategy skills and experience developing performance-driven content Experience working across multiple international markets Highly self-directed with a strong bias toward action and execution Nice To Have Experience in fintech, remittance, payments, banking, or other regulated consumer products Familiarity with incrementality testing, MMM, or advanced measurement frameworks