Key Responsibilities / KRAs
Commercial Performance & Category Growth
- Own sales, margin and key commercial drivers for assigned consumer durable categories.
- Analyse daily/weekly/monthly sales, bills, basket drivers, sell-through and slow/fast-moving SKUs and take corrective action.
- Drive effective pricing, promotions, product launches and category opportunities within approved guidelines.
- Use customer and competitor insights to recommend assortment and commercial actions.
Assortment, Availability & Inventory
- Maintain the right assortment and stock depth for customer demand while controlling overstock and stockouts.
- Work with Buying, Supply Chain and Receiving to resolve replenishment and delivery issues.
- Drive stock accuracy, cycle counts, warranty/serial number controls and aged-stock actions.
- Minimise shrinkage, damage and obsolete stock, especially for high-value items.
Customer Experience & Selling Standards
- Set and enforce product knowledge and consultative selling standards.
- Ensure product demonstrations, displays, pricing and promotional communication support conversion.
- Resolve escalated customer complaints, warranty/return issues and post-sale concerns within policy.
Visual Merchandising & Concept Execution
- Ensure category layouts, displays, signage, ticketing and promotions reflect SPAR standards and customer expectations.
- Maintain clean, accessible and compelling displays and identify presentation gaps through floor walks.
- Ensure new product and campaign launches are executed on time.
Team Leadership & Productivity
- Lead supervisors and sales teams through clear targets, coaching and performance routines.
- Deploy staff according to traffic and peak trading patterns.
- Build product capability and hold teams accountable for sales, service, availability and loss control.
Governance, Risk & Reporting
- Ensure adherence to SOPs, security, stock, pricing, returns and warranty controls.
- Prepare concise performance reports with actions, owners and closure dates.
- Escalate material risks and unresolved issues promptly to the Store Manager and relevant central functions.
Required Skills & Competencies
- Commercial/category management
- Sales and margin analysis
- Inventory and shrinkage control
- Negotiation and supplier coordination
- People leadership
- Customer experience
- Excel and retail systems