We are looking for a target-driven and proactive Modern Trade Executive to drive sales, distribution, and business growth across assigned modern trade accounts, including supermarkets, retail chains, restaurants, hotels, and other trade customers.
The successful candidate will be responsible for developing customer relationships, generating orders, opening new outlets, improving product availability and visibility, and achieving assigned sales and revenue targets.
This is a field-based sales role for someone who can actively sell, prospect, negotiate, and grow a territory not simply take orders.
Key Responsibilities
Manage assigned modern trade accounts and maintain strong customer relationships.
Conduct regular visits to supermarkets, retail chains, and other assigned outlets.
Prospect for and open new outlets and customer accounts.
Generate orders and follow up to ensure timely delivery and replenishment.
Monitor stock availability and ensure adequate product visibility.
Execute merchandising, shelf management, promotions, and other agreed trade activities.
Identify new business opportunities within the assigned territory.
Negotiate listings and commercial opportunities with customers.
Monitor competitor activities, pricing, and market dynamics.
Resolve customer complaints and follow up on customer issues.
Plan and execute daily sales routes effectively.
Achieve daily, weekly, and monthly sales, distribution, and revenue targets.
Maintain accurate and timely sales reports.
Build and maintain a healthy pipeline of prospective customers.
Key Requirements
Minimum of HND or BSc in Marketing, Business Administration, Sales, Economics, or a related discipline.
2 - 4 years' experience in FMCG, food, beverage, bakery, or related sales.
Previous experience in field sales is required.
Experience in prospecting and opening new outlets.
Experience managing a sales territory or route.
Experience working with sales targets.
Strong selling, closing, negotiation, and customer relationship management skills.
Good communication and interpersonal skills.
Ability to work extensively in the field with minimal supervision.
Ability to handle rejection and remain persistent in prospecting.
Basic computer and smartphone literacy.
Basic Excel and sales reporting skills.
Good knowledge of the Lagos Island territory is an advantage.
The Ideal Candidate
We are looking for someone who is:
Energetic and target-driven
Proactive and self-motivated
Confident and naturally persuasive
Persistent and resilient
Customer-focused
Disciplined and accountable
Commercially minded
Resourceful and adaptable
Comfortable working independently in a highly competitive market