To drive sustainable growth within modern trade accounts by executing best-in-class merchandising strategies, maintaining optimal inventory levels, and fostering strong partnerships with store management to enhance brand presence and consumer engagement.
- Execute and maintain planograms to ensure 100% brand visibility and shelf standards
- Monitor on-shelf availability and coordinate immediate replenishment to prevent out-of-stocks
- Secure and set up secondary displays, such as end-caps, floor stands, and island units
- Negotiate premium shelf space and additional facings with store management
- Coordinate in-store promotions and ensure all POS materials are correctly installed
- Audit competitor activity, including pricing, new launches, and promotional tactics
- Conduct regular stock rotations (FIFO) to minimize expiries and damages
- Submit digital field reports with photo evidence of shelf execution and pricing
- Train in-store promoters on product features and sales techniques
- Liaise with store supervisors to resolve delivery discrepancies or pricing errors
- Analyze store-level sales data to identify and act on growth opportunities
Key Performance Indicators (KPIs)
- Maintain 95% or higher on-shelf availability for all core product lines
- Achieve 100% planogram compliance across all assigned retail outlets
- Keep stock-out rates below 5% through proactive shelf replenishment
- Secure at least 2 - 3 secondary displays (end-caps/islands) per store monthly
- Ensure 100% of promotional POS materials are installed by the campaign launch date
- Maintain or increase Share of Shelf (SOS) by 5 - 10% against key competitors
- Report competitor pricing and activity via digital tools on a weekly basis
- Keep product expiry/damage rates below 1% through strict FIFO rotation
- Complete 100% of scheduled store visits as per the monthly beat plan.
Qualifications & Experience
- Bachelor's degree in Business Administration, Marketing, or related field with 2-3 years retailing experience in FMCG or consumer electronics
- Minimum of 2 years in a modern retail role
- Proven experience in marketing
Key Skills & Competencies
- Strong leadership and people management skills
- Excellent negotiation and relationship management abilities
- Analytical and data-driven decision-making
- High execution discipline and results orientation
- Willingness to travel extensively within the region
- Competitive salary
- Performance-based incentives
- Other benefits as applicable.