Sales & Marketing

Media Sales Principal Specialist At Multichoice

Multichoice·Lagos, nigeria·Full Time·Contract
Sales & MarketingFull TimeContract

Purpose of the position

  • Generate advertising revenue through the commercialisation of DStv Media's content platforms, products and partnership opportunities.
  • Drive the commercial development and monetisation of specialist content solutions within their domain through expert market insight, advertiser engagement, and cross-functional collaboration.
  • Design and monetise bespoke advertiser-funded productions, original content opportunities and strategic commercial partnerships.
  • Contribute to the achievement of portfolio and channel revenue targets through the creation of innovative, specialist solutions for advertisers.
  • Facilitate cross-functional collaboration with Client Sales, Digital Advertising and other internal stakeholders to maximise commercial opportunities, client value and revenue growth.

Key Performance Objectives

Achieve Budgets

  • Achieve revenue budgets within the designated portfolio and area of responsibility.
  • Deliver ATL and BTL channel and portfolio revenue targets.
  • Maximise revenue opportunities through effective portfolio and pipeline management.
  • Contribute to the overall commercial success of DStv Media Sales through consistent delivery against agreed targets.

Sales Generation

  • Drive the sales of DStv Media platforms, products and commercial opportunities across media agencies, advertisers and independent clients.
  • Manage a portfolio of high-value accounts requiring strategic engagement, innovative thinking and strong commercial influence.
  • Use client insights and market intelligence to identify, evaluate and recommend innovative revenue-generating opportunities that support execution of the DMS sales strategy.
  • Develop commercially viable content-led solutions aligned to advertiser objectives and business growth priorities.
  • Identify emerging market opportunities, changing client needs and industry trends to inform revenue generation initiatives.
  • Sell platform-agnostic advertising solutions across television, digital and integrated media offerings.
  • Actively pursue new business opportunities while re-establishing lapsed client relationships within the designated portfolio.
  • Build compelling commercial proposals that demonstrate value and support increased advertiser investment.

Client Relationship Management & Networking

  • Develop and cultivate strategic advertiser partnerships that drive mutual commercial value and long-term revenue growth.
  • Build, maintain and strengthen relationships with media agencies, advertisers and key industry stakeholders.
  • Establish trusted advisor relationships with direct clients through consistent engagement and value-added business partnerships.
  • Expand professional networks through participation in industry events, forums, conferences and relevant business engagements.
  • Identify and leverage networking opportunities to generate leads and unlock new revenue opportunities.

Qualification

  • Postgraduate degree in Business, Sales, Marketing, Commerce or a related field

Experience

  • 8-10 years' experience in a Media Sales environment, with accountability for revenue generation and account growth.
  • A minimum of 3 years' experience within the Television Advertising industry
  • Demonstrated success in achieving and exceeding sales and revenue targets.
  • Experience developing and commercializing integrated advertising, sponsorship and content partnership solutions.
  • Experience managing strategic client and agency relationships within the media and advertising sector.
  • Experience identifying, pursuing and converting new business opportunities.
  • Experience developing advertiser-funded initiatives, bespoke commercial solutions and strategic partnerships.

Technical Competencies

  • Strategic Media Sales Management
  • Commercial Solution Development
  • Revenue Growth & Portfolio Management
  • Client & Agency Partnership Management
  • Negotiation & Deal Structuring
  • Market & Audience Analytics
  • Integrated Media Solutions Expertise
  • Data-Driven Sales Optimisation

Key skills

BA/BSc/HND

At a glance

Company

Multichoice

Location

Lagos, nigeria

Employment

Full Time

Experience

Valid until

Not specified

Created

September 9, 2026

Media Sales Principal Specialist At Multichoice
Lagos, nigeria
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