You will help decide how Swoop should be positioned, what the brand should stand for, and how those choices should show up across every customer touchpoint.
You will shape our brand identity from the ground up.
We need someone who can identify the underlying business or customer problem, form a clear point of view, develop the creative direction, and then make the work.
The role combines brand strategy with hands-on execution across graphic design, motion design, videography, and editing.
The founding part matters. Y
ou will create the visual language, systems, and standards that future designers and marketers will build on.
What you will do
Develop Swoop's brand positioning and creative point of view
Help define what the Swoop brand should mean to customers
Turn customer insights and business goals into clear creative strategies
Set the creative direction for campaigns, launches, social media, paid advertising, and partnerships
Write and shape strong creative briefs with a clear audience, message, and objective
Build and evolve Swoop's visual identity
Create graphic design, motion graphics, and motion-led videos
Plan and execute video projects, including filming, editing, and post-production
Create reusable design systems and templates that help the team move quickly
Work closely with the founders and broader team to turn ideas into clear, memorable creative
Maintain a consistently high standard across every customer-facing design
What we are looking for
Strong strategic thinking about brand identity and positioning
The ability to work upstream of execution and determine what the work should communicate
A strong portfolio showing graphic design, motion design, videography and video editing, and motion-led video production
Portfolio case studies that explain the problem, your thinking, and why you made the creative choices you made
Strong fundamentals in typography, composition, colour, and visual storytelling
The ability to take a project from an early idea to a finished asset
Good judgment, attention to detail, and a high standard for craft
Comfort working in a fast-moving environment with substantial creative ownership
The ability to work onsite in Lagos for at least two days each week
What we offer
Healthcare
The opportunity to shape Swoop's positioning, brand identity, and design language from the ground up
A high level of creative ownership
The chance to work with one of the most exciting teams in Lagos
A hybrid working model.
Additional info:
We care deeply about the thinking behind your work.
Your portfolio should make your taste, range, reasoning, and execution clear.