Marketing Content Manager At Naxawellness

Marketing Content Manager At Lawpavilion Business Solutions

About the Role: We are seeking a commercially driven Content Marketer who operates at the intersection of content, strategy, and revenue by creating content that educates, converts, and scales measurable growth. Key Responsibilities: Develop separate content strategies for B2B and B2C audiences Develop and execute a mixed content marketing strategy to support customer lifecycle engagement across awareness, consideration, decision, and retention stages. Create high-value, product-embedded content (guides, case studies, webinars, email sequences, sales enablement, ebooks, landing page copy and blog posts) Ensure content is tied to revenue: MQLs generated, pipeline influenced, content-assisted deals, organic traffic growth Conduct regular keyword research, optimise content for high-intent SEO and carry out on-page optimisation Identify content gaps through competitor analysis and implement search intent mapping Monitor content performance and continuously iterate based on data Collaborate with the designer on visual content that enhances SEO and ensure distribution across channels Manage multiple products simultaneously, working with stakeholders, and meeting deadlines with minimal supervision Develop and manage an editorial content calendar aligned with sales priorities and product launches Qualifications & Experience: 2-4 years B2B content marketing experience (SaaS/tech/professional services preferred) Exceptional writing skills across formats, with a portfolio demonstrating range Demonstrated success (through metrics) in creating engaging, quality content that drives conversions and contributes to pipeline growth SEO proficiency: keyword research, optimization, organic growth strategy Translate complex tech features into clear value propositions Strategic mindset connecting content to revenue outcomes Data-driven approach with analytics and A/B testing experience Legal background or experience writing legal content Ability to operate independently with minimal guidance