Growth Marketing Manager Ãâ¢ã‚â€ã‚â“ Student Acquisition & Revenue Growth At Damolak Technologies Ltd

Job Summary

• This is not a traditional marketing role.
• We are looking for someone who can take ownership of thegrowth strategy and help our client grow from small cohort sizes to a scalable student acquisition model.
• You will work directly with the CEO and have a significant impact on the future growth of the business.
• If you are passionate about growth marketing, conversion optimisation, analytics, funnels, and customer acquisition, we would love to hear from you.

Your Mission

Your primary objective will be to:

• Increase student enrolments acrosslive programmes.
• Grow LMS subscriptions and self-paced course sales.
• Improve website conversion rates.
• Build and optimise lead-generation funnels.
• Increase consultation bookings and webinar attendance.
• Establish a scalable, measurable marketing engine.
• Success in this role will be measured by leads generated, consultations booked, student enrolments, LMS sales, and revenue growth.

Key Responsibilities

Website & Conversion Optimisation:

• Improve website conversion rates across all key pages.
• Design and optimise landing pages for courses, webinars, and lead magnets.
• Conduct A/B testing and user journey analysis.
• Improve lead capture and enquiry generation.

Digital Advertising:

Plan, execute, and optimise campaigns across;

• Meta (Facebook & Instagram).
• Google Search & Display.
• YouTube.
• LinkedIn Ads.

Manage advertising budgets and maximise return on ad spend:

Build and optimise;

• Email marketing campaigns.
• Marketing Automation & Lead Nurturing.
• Lead nurture sequences.
• Webinar follow-up campaigns.
• CRM workflows.
• WhatsApp marketing journeys.

Webinar & Event Marketing:

Drive registrations and attendance for;

• Career transition webinars.
• Technology masterclasses.
• Industry events.
• Information sessions.

Track attendee-to-enrolment conversion performance:

Develop and promote;

• Career roadmaps.
• Content & Lead Generation.
• Salary guides.
• Industry reports.
• Assessment tools.
• Case studies.
• Student success stories.

Analytics & Reporting:

Track and report on;

• Website traffic
• Lead generation
• Cost per lead
• Cost per acquisition
• Consultation bookings
• Enrolments
• Revenue attribution
• Campaign performance
• Provide weekly and monthly performance reports with actionable recommendations.

Essential Requirements

We are looking for someone who has:

• 3 plus years experience in Growth Marketing, Performance Marketing, Demand Generation, or Digital Marketing.
• Proven experience managing Meta Ads and Google Ads campaigns.
• Experience building and optimising landing pages and marketing funnels.
• Strong understanding of conversion rate optimisation (CRO).
• Experience with email marketing and marketing automation.
• Strong analytical and reporting skills.
• Experience using Google Analytics, Tag Manager, and similar tools.
• Excellent written and verbal communication skills.
• Ability to work independently and take ownership of results.

Desirable Experience

Experience in any of the following areas would be advantageous:

• EdTech.
• Online education.
• Professional training.
• Recruitment.
• Career coaching.
• SaaS growth marketing.
• LinkedIn advertising.
• Webinar marketing.
• Zoho CRM.
• HubSpot.
• AI-powered marketing tools.