Google Ads Ppc Specialist (remote Contractor) At Unocasa Limited

Job Summary

• We run Google Ads for home repair and handyman services in several US markets.
• We need a PPC expert to manage and improve those ad accounts.
• You'll work directly with our marketing lead, focused on paid search.
• This is hands-on account work. The goal is simple: bring in good leads at a fair cost and keep the tracking clean.
• You should be able to tell a real lead from a junk one.

What You'll Do

• Manage Google Ads across multiple accounts.
• Build and optimize campaigns to get the most leads at the lowest cost.
• Manage ad spend against monthly budgets for each account.
• Research keywords, review search terms, and keep negative keyword lists clean.
• Create and test responsive search ads with a strong mix of headlines.
• Keep campaign assets up to date: sitelinks, callouts, structured snippets, call assets, images and promotions.
• Own conversion tracking. Make sure each account fires its own tags. Manage call tracking (CallRail).
• Check GTM. Handle offline conversion uploads.
• Confirm what is and isn't counting as a real conversion.
• Set and check geo and ZIP targeting for each market, including areas to leave out.
• Compare ad spend against closed jobs to judge lead quality.
• Report results in plain language with clear next steps.

What You Need

• Interested candidates should possess a Bachelor's Degree
• Hands-on experience running multiple Google Ads accounts for US home services lead generation.
• Strong Google Ads skills.
• Conversion tracking experience: GTM, call tracking (CallRail or similar), conversion actions, and offline uploads.
• Comfort setting up local and geo targeting.
• Self-managing.
• Able to work on your own or within a small team.
• Available to work US Pacific time office hours (9:00 AM - 5:00 PM PT), Monday through Friday.