We are seeking a highly creative and strategic Digital and Content Associate to develop and manage engaging content that strengthens our brand's digital presence and supports our communication objectives in a timely and impactful manner.
Responsibilities
Develop and manage monthly content calendars across digital platforms.
Create engaging content for blogs, social media, email campaigns, and website updates.
Manage and grow the company's social media presence across platforms such as LinkedIn,Instagram, X, and Facebook.
Plan, execute, and monitor digital advertising campaigns, including ad placements onGoogle, Meta, and LinkedIn.
Collaborate with internal teams to align content with marketing campaigns, brand goals, and business objectives.
Track and analyze content and campaign performance metrics to optimize engagement and conversions.
Conduct research on industry trends, audience behavior, and competitor activities to improve content strategy.
Ensure all digital content maintains brand consistency, accuracy, and SEO best practices.
Qualifications
Bachelor's Degree in Marketing, Communications, Mass Communication, DigitalMedia, English, or a related field.
2 - 4 years of experience in digital marketing, content development, or content management, preferably within the technology or cybersecurity industry.
Strong understanding of social media management, digital campaigns, and audience engagement strategies. Proven experience writing blogs, thought leadership articles, campaign copies,newsletters, and website content.
Ability to translate technical or cybersecurity concepts into clear, engaging, and audience-friendly content.
Hands-on experience with digital advertising platforms such as Google Ads, MetaAds, and LinkedIn Ads.
Familiarity with SEO best practices, content management systems (CMS), and email marketing platforms.
Experience using analytics and reporting tools to measure campaign and content performance.
Basic knowledge of cybersecurity trends, enterprise technology, or B2B marketing is an added advantage.
Strong attention to detail, creativity, communication, and project coordination skills.
Skills and Competencies:
Content writing and storytelling
Social media management and community engagement
Content planning and calendar management
Digital advertising and campaign management
SEO and website content optimization
Copywriting and editing skills
Analytics and performance reporting
Creative thinking and idea development
Basic graphic design and visual communication
Email marketing and newsletter management
Research and trend analysis
Understanding of B2B and technology marketing
Ability to simplify technical or cybersecurity concepts
Strong communication and collaboration skills
Time management and multitasking ability
Attention to detail and quality control
Problem-solving and adaptability
Familiarity with tools such as Canva, Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, WordPress, and Zoho Campaigns Certifications (if any).