- The Consumer Insights Analyst is responsible for transforming consumer, market, and commercial data into actionable insights that drive business growth and strategic decision-making. The role partners with Marketing, Sales, Finance, and R&D teams to deliver consumer insights, support innovation initiatives, and strengthen FrieslandCampina's data-driven culture through advanced analytics and research.
- Bachelor's degree in Statistics, Economics, Marketing, Business Analytics, Data Science, Mathematics, or a related discipline
- Minimum 3 - 5 years' experience in Consumer Insights, Market Research, Data Analytics, or Business Intelligence, preferably within FMCG
- Strong knowledge of qualitative and quantitative research methodologies
- Proven experience analyzing consumer, market, and commercial data to generate actionable business insights
- Proficiency in data visualization and analytics tools such as Power BI, Tableau, iSearch Analytics, or similar platforms
- Strong analytical, problem-solving, and storytelling skills
- Excellent stakeholder management and presentation skills, with the ability to influence decision-making at senior levels
- Experience supporting innovation, growth-hacking, or commercial excellence initiatives is an advantage
Consumer Insights & Research
- Lead the consumer insights agenda by recommending appropriate research methodologies and managing strategic and ad hoc research projects that address key business questions and opportunities.
Data Analysis & Business Insights
- Analyze consumer, market, and commercial data using analytics platforms and research tools to identify trends, opportunities, and risks. Translate complex data into actionable recommendations that support business growth.
Strategic Decision Support
- Partner with commercial, marketing, sales, finance, and innovation teams to provide data-driven insights that inform strategic decision-making and improve business performance.
Growth Hacking & Innovation Support
- Support growth-hacking initiatives by leading research and insight generation for Microbattles and other innovation projects designed to accelerate business growth and customer value creation.
- Act as a trusted advisor to cross-functional teams and senior leaders by delivering relevant, timely, and impactful insights that influence business strategies and priorities.
KPI Development & Performance Monitoring
- Support business growth initiatives by defining KPIs, monitoring performance metrics, and establishing action standards that drive distribution growth, portfolio optimization, and commercial excellence.
Data Governance & Continuous Improvement
- Drive data quality, governance, and accessibility initiatives to ensure data integrity and enable commercial teams to effectively utilize data in their daily decision-making processes.
Collaboration & Capability Building
- Work closely with Global and Business Group Insight teams to share best practices, co-develop innovative research approaches, and strengthen insights capabilities across the organization.
Digital & Research Innovation
- Champion digital thinking and modern research methodologies by identifying and implementing innovative tools and techniques that enhance insight generation and business impact.