Brand, Media & Influencer Marketing Specialist At Kingmakers

Description

• The Brand, Media & Influencer Marketing Specialist owns the day-to-day execution of BetKing's brand, media and influencer marketing activities.
• This role is the operational engine behind the brand: managing projects end to end, coordinating creative and media agency partners, keeping brand assets current, tracking the competitive landscape, and managing the company's brand ambassadors and influencers.
• This role exists to ensure campaigns are delivered on time, on brief, on budget and to a consistent brand standard, while keeping the Head of Marketing informed of progress and issues on a daily basis.

Key Responsibilities

Brand Project Management:

• Own the day-to-day project management of brand marketing initiatives, driving projects from brief through to delivery.
• Maintain project timelines, trackers and status documents; anticipate risks and resolve bottlenecks before they affect delivery.
• Coordinate cross-functional inputs and keep all stakeholders aligned on scope, deadlines and deliverables.
• Provide the Head of Marketing with daily updates on project status, priorities, blockers and decisions required.

Creative Agency & ATL Campaign Management:

• Serve as the primary point of contact for the creative agency on above-the-line (ATL) campaigns.
• Brief the agency, review creative output against the brief and brand guidelines, and manage revision rounds through to final approval.
• Coordinate material resizing and adaptation across formats and channels to ensure assets are fit for each placement.
• Follow up with agency partners to share project feedback and secure proof of deployment for delivered work.

Media Agency & Media Planning:

• Liaise with the media agency on media plans, ensuring plans align with campaign objectives, budgets and timelines.
• Review, challenge and approve media schedules, and track delivery against the agreed plan.
• Collect and file proof of deployment for media placements.

Brand Asset Management:

• Keep BetKing's media assets and brand asset library current, organized and correctly versioned.
• Ensure the latest approved assets are available to internal teams and external partners and retire outdated materials.
• Safeguard brand consistency across all assets and applications.

Influencer & Brand Ambassador Management:

• Manage BetKing's permanent brand ambassadors and influencers against a monthly calendar, scope of work and defined deliverables.
• Track ambassador and influencer deliverables, ensure obligations are met, and manage relationships day to day.
• Source, brief and manage campaign-based influencers for specific initiatives.
• Ensure influencer content aligns with brand guidelines, campaign objectives and regulatory requirements.

Competitor Tracking & Reporting:

• Monitor competitor brand, media and influencer activity on an ongoing basis.
• Produce regular competitor tracking reports with observations and implications for BetKing.
• Surface relevant trends and opportunities to the Head of Marketing.

Procurement, Vendors & Invoicing:

• Liaise with the procurement function from the start to the close of each project, ensuring processes are followed and approvals obtained.
• Follow up on vendor invoices and payments to keep partners paid on time and projects unblocked.
• Maintain accurate records of purchase orders, invoices and payment status.

Reporting:

• Keep the Head of Marketing updated on day-to-day items across all areas of responsibility.
• Compile and present regular status and performance updates as required.

Requirements

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 3+ years' experience in brand, media or marketing project management, ideally within a fast-paced consumer brand, agency, or the betting/gaming, FMCG or telecoms sectors.
• Proven experience managing creative and media agency relationships.
• Hands-on experience managing influencers and/or brand ambassadors.
• Strong project management skills with the ability to run multiple projects simultaneously.
• Working knowledge of ATL campaign development and media planning fundamentals.
• Familiarity with procurement processes and vendor/invoice management.
• Excellent organisational, communication and stakeholder-management skills.
• High attention to detail and a strong sense of brand consistency.

Skills & Competencies:

• Project management and organisation delivering on time, on budget and on brief.
• Stakeholder and agency management briefing, reviewing and holding partners to account.
• Attention to detail and brand stewardship.
• Analytical thinking competitor tracking, reporting and turning insight into action.
• Relationship management with influencers and ambassadors.
• Proactive communication and problem-solving.

Benefits

• Up to 25 days annual leave - generous time off to rest and recharge, in addition to public holidays
• 13th month cheque - an extra month's salary paid out every December as part of your annual compensation
• Health insurance - comprehensive company provided medical cover for you, your spouse and up to 4 children.
• Life insurance - life cover provided in line with company policy, for added peace of mind
• Pension contribution - employer contributions made in line with applicable Nigerian pension regulations
• Daily lunch - free lunch provided at the office
• Company-arranged transport - transport to and from the office covered by the company
• Hybrid working - a flexible split of 3 days in-office and 2 days remote each week, based on operational needs
• Work From Anywhere - up to 10 business days a year to work remotely from a location of your choice, anywhere in the world.