We are seeking an experienced, strategic, and creative Brand Manager to oversee the development, positioning, and growth of our brand.
The ideal candidate will be responsible for ensuring a strong and consistent brand identity across all customer touchpoints while developing initiatives that increase brand awareness, customer engagement, and business growth.
Key Responsibilities
Develop and implement brand strategies aligned with the company's overall business objectives.
Manage and strengthen the company's brand identity, positioning, and image.
Ensure consistency in brand messaging, visual identity, tone, and communication across all channels.
Develop and execute brand awareness and marketing campaigns.
Conduct market and competitor research to identify trends, opportunities, and threats.
Work closely with the social media, content, creative, sales, and marketing teams.
Oversee brand campaigns from concept development through execution and evaluation.
Monitor brand performance, customer perception, and market positioning.
Analyze campaign and brand performance and provide actionable recommendations.
Identify opportunities for partnerships, collaborations, activations, and other brand-building initiatives.
Ensure all marketing materials and communications align with established brand guidelines.
Stay informed about industry trends, consumer behaviour, and competitor activities.
Requirements
Minimum of 3 years' experience as a Brand Manager or in a similar brand/marketing role.
Strong understanding of brand management, marketing, and consumer behaviour.
Proven experience developing and executing successful brand campaigns.
Excellent strategic thinking, communication, and project management skills.
Strong understanding of market research and performance analytics.
Creative, commercially aware, and results-oriented.
Ability to work effectively with cross-functional teams.
Proficiency in Canva, Google Analytics, Meta Business Suite, or similar marketing tools is an added advantage.
Ability to manage multiple projects and meet deadlines.