The Area Sales Manager is responsible for sustaining and enhancing targeted total revenue in designated area by effective implementation of planned sales and distribution strategies that are aimed at growing market share and increasing profitability at the region.
Responsibilities
Assist Regional Sales Manager (RSM) in delivering the overall regional sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to increase sales in accordance with the company's policies and strategies.
Monitor the achievement of monthly customer sales targets
Set and monitor the achievement of monthly sales target of sales team i.e. supervisors and promoters in alignment with the RSM
Regularly reviewing sales data and create reports for senior - level Managers
Plan and execute sales meetings and create periodic reports to help provide feedback and sales insights
Managing client visits by ensuring a predetermined itinerary is in place, ensuring positive one-on-one relationships with key personnel to maintain client satisfaction
Carrying out new business development initiatives with existing clients by introducing new products; for potential clients through product introductions, follow ups, trials, and business acquisition
Recruit, manage and grow customer accounts in sales
Ensure assigned Customers comply with Trading Terms and Policies
Ensure implementation of field sales management best practices in the assigned area
Ensure effective demarcation of sales territories for effective coverage by field force in sales area
Ensure development of field force capacity to service all retail outlets in defined sales area
Communication of important information from the company to the Trade and vice versa
Ensure effective supervision of Territory Sales Managers in sales area
Follow-up individual training requirements with on-the-job training
Continuously evaluate performance of all Distributor's Salesmen and make necessary recommendations to improve their performance
Monitor and report Competitor Activities in sales area
Conduct & update the territory census of all retail outlets
Supervise/monitor all promotional activities in sales area
Requirements:
Knowledge & Experience
HND/BSc in sales, business management, marketing or any related field. A relevant certification is a plus