Marketing & Advertising

Ads Specialist At Dynasty Africa

Dynasty Africa·Lagos, nigeria·Full Time·Onsite
Marketing & AdvertisingFull TimeOnsite
-View details & apply →

Department: Comms

Reports to: Head of Communications / Head of Media

Role summary

  • The Ads Specialist plans, executes, and optimizes paid media campaigns across social and digital platforms to meet client performance goals, working closely with the wider creative team to bring advertising campaigns to life and reporting on ROI.

Key responsibilities

  • Plan and set up paid social and digital ad campaigns (Meta, TikTok, Google, etc.)
  • Manage ad budgets, bidding strategies, and audience targeting to meet KPIs
  • Continuously test, optimize, and scale campaigns based on performance data
  • Prepare regular performance reports with clear insights and recommendations
  • Collaborate with the Design Lead and Media Specialist on ad creative and formats, ensuring creative is tailored to paid performance
  • Partner with Account Management to align paid campaigns with broader client marketing objectives
  • Stay current on ad platform updates, policy changes, and best practices
  • Ensure all campaigns comply with platform advertising policies

Requirements & qualifications

  • 2-4+ years of hands-on paid media/performance marketing experience, ideally within a creative or marketing agency
  • Proficiency with major ad platforms (Meta Ads Manager, TikTok Ads, Google Ads)
  • Strong analytical skills with experience in budget management and ROI reporting
  • Understanding of audience targeting, funnel strategy, and creative testing
  • Comfortable working with data and reporting tools (Excel/Sheets, dashboards)
  • Detail-oriented with strong campaign management discipline.
Apply Now

At a glance

Company

Dynasty Africa

Location

Lagos, nigeria

Employment

Full Time

Experience

Valid until

Not specified

Created

September 9, 2026

More opportunities

Similar roles you might like

Social Media Specialist At Dynasty Africa

Dynasty Africa

Lagos, nigeria

full-time

Department: Social Media Reports to: Account Manager Role summary The Social Media Specialist manages and grows social media presence for clients and/or the agency itself, developing content strategies, publishing schedules, and community engagement plans that drive brand awareness and audience growth. Key responsibilities Develop and execute social media content calendars aligned to client or brand strategy Write, schedule, and publish content across platforms (Instagram, TikTok, X, LinkedIn, etc.) Monitor and engage with audiences, managing community interactions and comments Track platform analytics and prepare regular performance reports with insights Stay ahead of platform trends, algorithm changes, and content formats Collaborate with the Design Lead and Media Specialist on content assets Support paid social amplification planning alongside the Ads Specialist Requirements & qualifications 2-3+ years managing social media accounts professionally (brand or agency side) Strong understanding of platform-specific content strategy and best practices Excellent copywriting and content planning skills Experience with social media management and analytics tools Creative eye with the ability to spot trends early Comfortable working to deadlines in a fast-paced environment.

4 hours ago

Performance Marketing Specialist At Dynasty Africa

Dynasty Africa

Lagos, nigeria

full-time

Department: Comms Reports to: Head of Communications / Head of Media Role summary The Performance Marketing Specialist owns the numbers behind the work, turning campaign activity into measurable business outcomes for clients. Where the Ads Specialist runs the platform buys day to day, this role sets the performance strategy across the funnel, defines how success is measured, runs the testing programme, and translates results into decisions the client can act on. Key responsibilities Own performance strategy for assigned clients, tying campaign activity to commercial goals such as CAC, ROAS, CPL and retention Define the measurement framework for each campaign: KPIs, tracking, attribution model, and reporting cadence Design and run structured tests across audiences, creative, offers, and landing pages, and turn the results into clear recommendations Partner with the Ads Specialist on budget allocation and pacing across platforms, and with the Design Lead on creative that converts Build and maintain performance dashboards, making sure numbers reconcile between ad platforms, analytics, and client-side sources Identify drop-off points across the funnel and drive the fixes with Social Media, Design, and Account Management Present the performance story to clients alongside Account Management, translating data into decisions rather than reporting numbers Stay current on measurement and privacy changes affecting tracking and attribution, and adapt the agency's approach. Requirements & qualifications 3-5+ years in performance marketing, growth marketing, or digital analytics, ideally within a creative or marketing agency Demonstrated ownership of performance KPIs such as CAC, ROAS, CPL, or LTV, with results you can talk through Strong analytical skills and confidence in analytics and dashboarding tools (GA4, Looker Studio, Excel/Sheets or equivalent) Working knowledge of the major paid platforms (Meta, TikTok, Google) and how their reporting and attribution differ Experience designing and interpreting structured tests, including knowing when a result is not yet meaningful Clear communicator able to explain performance to clients who are not data-literate.

4 hours ago

Digital Marketer At Capsgain Solutions

Capsgain Solutions

Lagos, nigeria

full-time

We are seeking an experienced Media Buyer(Paid Ads Specialist) to manage and optimize our Facebook and TikTok ad campaigns. The ideal candidate must be results-driven, data-oriented, and highly skilled at scaling profitable campaigns. Key Responsibilities: Plan, create, and manage paid ad campaigns on Facebook, Instagram, Google Ads, and other platforms. Conduct audience research and run A/B tests to optimize creatives, targeting, and bidding strategies. Analyze campaign performance, prepare reports, and provide actionable insights. Scale campaigns profitably while managing budgets effectively. Collaborate with the creative team to produce engaging ad creatives (videos, graphics, and copy). Stay updated with platform trends, policies, and algorithm changes. Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field. Proven experience as a Media Buyer / Facebook Ads / TikTok Ads Marketer. Strong track record of running profitable campaigns on social media platforms. Hands-on experience with Google Ads, SEO/SEM, and marketing funnels. Data-driven mindset with strong analytical and reporting skills. Knowledge of e-commerce advertising strategies is a plus. Creative thinker with excellent communication and teamwork skills. ABOUT US At Capsgain Solutions, we don't just sell products - we build opportunities for growth and innovation. If you are a passionate media buyer who thrives on challenges, creativity, and measurable results, we would love to hear from you. Join us and be part of a team shaping the future of e-commerce in Nigeria.

3 months ago

Facebook Ads Specialist At Softhills Limited

Softhills Limited

Lagos, nigeria

full-time

As a facebook Ads Expert, you will be at the forefront of our digital marketing efforts, crafting and optimizing facebook ads campaigns that drive results. You will have the opportunity to apply your expertise to reach and engage our target audience effectively. RESPONSIBILITIES. Seasoned Expertise: Proven track record of successfully managing and optimizing facebook ad campaigns with demonstrable results. Strategy Development: Create and implement comprehensive facebook advertising strategies that align with our marketing goals and target audience. Campaign Management: Manage, optimize and monitor facebook ads campaigns to maximize ROI and performance. Ads Creatives: Collaborates with the creative team to develop compelling ads creatives and copy that resonate with our audience. Audience Targeting: Utilize audience insights and segmentation to reach the right demographics and interest. Budget Management: Efficiently allocate and manage advertising budgets to achieve cost-effective results. A/B Testing: Conduct A/B tests to refine ad performance and drive continuous improvement. Performance Reporting: Provide regular reports on campaign performance, key metrics and recommendations for improvement. Stay Updated: Keep - up - to - date with facebook advertising trends, tools and best practices to ensure our campaigns remain competitive. Cross-Channel Collaboration: Coordinate with other marketing to ensure a consistent and effective overall strategy. Compliance: Ensure compliance with facebook's advertisement policies and guidelines. Qualifications: Seasoned Expertise: Proven track record of successfully managing and optimizing facebook ads campaigns with demonstrable results. Analytical Skills: Strong analytical and data driven mindset to make informed decisions and optimization. Creative Mindset: Ability to think creatively and collaborate on ads creatives and copy to resonate with the target audience. Audience Targeting: Proficiency in audience segmentation and targeting strategies. Budget Management: Experience in effectively managing advertising budgets. A/B Testing: Knowledge of A/B testing methodologies to refine ad performance. Reporting: Proficiency in reporting tools and the ability to communicate insights effectively. Ad Policy Compliance: Familiarity with facebook's advertising policies and guidelines. Marketing Knowledge: A solid understanding of digital marketing principles and practices. REQUIREMENTS. Minimum of 2 years experience.

3 months ago

Digital Marketer / Ads Specialist At Neohomes Limited

Neohomes Limited

Abuja, nigeria

full-time

About the Role NeoHomes Limited is seeking a results-driven Digital Marketer / Ads Specialist to plan, execute, and optimize high-performing digital campaigns that generate qualified leads, drive brand visibility, and support property sales. The ideal candidate must understand paid advertising, audience targeting, lead generation, and performance analytics. Key Responsibilities Plan and manage paid advertising campaigns across Meta, Instagram, Google, TikTok, and other digital platforms Generate and optimize qualified leads for property sales and inspections Monitor ad performance and improve campaign ROI Create compelling ad copies, creatives, and campaign strategies Conduct audience targeting and retargeting campaigns Track campaign metrics and prepare performance reports Collaborate with content and sales teams to align marketing objectives Requirements Minimum of Bachelor's degree in Marketing, Communications, or related field 2 - 4 years experience in digital marketing or paid advertising Strong understanding of Meta Ads Manager, Google Ads, and analytics tools Proven ability to generate and convert leads through digital campaigns Knowledge of SEO, conversion funnels, and remarketing strategies is an advantage Strong analytical and reporting skills What We're Looking For: Data-driven and commercially aware professionals Strong understanding of customer acquisition and conversion Creative thinkers with strong execution ability Individuals who can work in a fast-paced, target-driven environment.

4 months ago

Ads Specialist At Dynasty Africa
Lagos, nigeria
Apply →