Tobi Olawale
tobi.olawale@example.xxx · +234 XXX XXX XXXX · Lagos, Nigeria · linkedin.com/in/tobiolawale
Summary
Digital marketer with 3 years' experience generating leads and sales for physical product businesses through Meta Ads, WhatsApp Business and short form video. Measured on enquiries, customer acquisition and return on ad spend.
Skills
Meta Ads setup and optimisation, audience targeting, lead generation, content calendars, A/B testing, ROAS reporting, WhatsApp Business, Canva, CapCut, Google Ads (basic), TikTok Ads (basic), commercial thinking, working with sales teams
Experience
Digital Marketing Executive, HomeFix Building Supplies, Lagos Feb 2023 to Present
- Run Facebook and Instagram campaigns targeting contractors, carpenters and homeowners with a ₦1.2 million monthly budget
- Generate about 400 qualified enquiries a month, with roughly 1 in 5 converting to sales
- Cut cost per lead by 35% in 6 months by testing audiences, offers and video formats
- Create product videos and graphics in Canva and CapCut showing how products are fitted and used
- Use WhatsApp Business broadcasts for promotions, lifting repeat purchases by about 15%
- Work with sales and stock teams to keep adverts in line with current prices and availability
NYSC Corps Member, Digital Desk, Nigerian Television Authority, Lagos Feb 2022 to Jan 2023
Education
- B.Sc. Mass Communication, Second Class Upper, Lagos State University (2016 to 2021)
Certifications & memberships
Meta Certified Digital Marketing Associate (2024)
Languages
English, Yoruba