Kelechi Obi

kelechi.obi@example.xxx · +234 XXX XXX XXXX · Lagos, Nigeria · linkedin.com/in/kelechiobi

Résumé

Marketing leader with 10 years' experience in cinema, entertainment and consumer brands, including 5 years leading marketing teams and agencies. Has planned release campaigns for 40+ Nollywood and Hollywood titles, built brand partnerships worth over ₦500 million, and grown audiences across cinema, digital, PR and experiential channels.

Compétences

marketing strategy, brand positioning, annual plans, budget allocation, ROI, film release campaigns, premieres, seasonal programming, digital, social, paid media, CRM and email, influencer, experiential, ATL Partnerships, sponsorships, audience research, GA4, Meta Ads Manager, Google Ads, HubSpot CRM, Looker Studio

Expérience

Head of Marketing, Genesis Cinemas, Lagos Feb 2021 to Present

Lead a team of 9; manage a ₦600 million annual budget across 14 cinemas; report to the Set the annual marketing strategy aligned to attendance, revenue and expansion targets
Plan campaigns for about 25 film releases a year, including premieres and seasonal programming
Launched a cinema loyalty app with a bank partner, reaching 210,000 members
Build partnerships with brands, telcos, banks and streaming platforms
Oversee digital, paid, CRM and influencer activity; report KPIs and ROI to management monthly
Direct creative, media, PR and experiential agencies; coach and appraise 9 team members

Marketing Manager, FilmOne Entertainment, Lagos Mar 2018 to Jan 2021

Managed marketing for 15 Nollywood releases, including premieres and talent publicity tours
Negotiated co promotions with 6 consumer brands worth ₦120 million

Brand Executive, Nigerian Breweries Plc, Lagos Jun 2015 to Feb 2018

Managed an experiential tour across 12 cities reaching 80,000 consumers

Formation

2019, MBA, Pan Atlantic University, Lagos (2019)

Key achievements

in box office revenue, Grew cinema loyalty members from 60,000 to 210,000 in 2 years, lifting repeat visits by 28%, Secured ₦520 million in brand partnership and sponsorship revenue over 3 years, Cut cost per online ticket acquired by 32% by shifting spend to performance marketing

Certifications & memberships

MNIMN, ACIPR, MBA, Member, National Institute of Marketing of Nigeria (MNIMN) Associate, Nigerian Institute of Public Relations (ACIPR) Google Ads Certified; Meta Certified Media Buying Professional