• Digital and Social Media Marketing Executive at ​Wazima Health

    work ​Wazima Health
    Date Posted: 2020-07-06

    Wazima Health is Nigeria's leading integrated e-Health and telemedicine platform. We are recruiting to fill the position of a Digital and Social Media Marketing Executive in Victoria Island, Lagos.

    Job Description

    • Lead the planning and execution of the digital marketing strategies to promote Wazima Health's services to customers.
    • Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
    • Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.
    • Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
    • Interview and recruit new staff and onboard them.
    • Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
    • Use Google Analytics and other business tracking tools to make strategic and tactical recommendations.
    • Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
    • Cooperate with the web developers to make necessary changes in the website if necessary.
    • Perform keyword research in coordination with Supermart business objectives to optimize existing content and uncover new opportunities.
    • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
    • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
    • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).


    • Bachelor's degree, preferably but not necessarily in Marketing.
    • 1-3 years working in SEO, Social Media Marketing and basic Graphics Design in a data-driven marketing team.

    Additional Information:

    • Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time.
    • Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing.
    • Solid understanding of performance marketing, conversion, and online customer acquisition.
    • Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).
    • Working knowledge of HTML, CSS, and JavaScript development and constraints.
    • Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
    • Experience in generating and executing on marketing ideas.
    • Understanding of our target audience and how to reach them
    • Understanding of Lagos & Nigeria marketing terrain (Press, Communities, Events & Conferences, Social Media, etc.)

    Method of Application
    Interested and qualified candidates should send their CV using the "Job Title" as the subject of the email.

    work ​Wazima Health

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