• SEO Growth Specialist at ​The Concept Group

    work ​The Concept Group
    Date Posted: 2020-10-02

    The Concept Group - We are recruiting to fill the position of a SEO Growth Specialist in Lagos.

    Job Description

    • We are searching for an elite SEO Specialist who knows SEO inside and out; on-page, off-page, technical. If you are inherently curious, competitive, incredibly organized and proactive - someone who is not afraid to try new things to see if they work, this is the opportunity for you!

    Duties & Responsibilities

    • Develop optimization strategies that increase the company's search engine results rankings
    • Set measurable goals that demonstrate improvement in marketing efforts
    • Monitor daily performance metrics to understand SEO strategy performance
    • Optimize copy and landing pages for search engine optimization
    • Perform ongoing keyword research and implementation including discovery and expansion of SEO
    • Keyword opportunities to drive and increase the most valuable traffic to the websites of the Group and its subsidiaries
    • Preparing detailed strategy reports
    • Research and implementing content recommendations for organic SEO success
    • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
    • Track, report, and analyze website analytics and PPC initiatives and campaigns
    • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
    • Optimize copy and landing pages for search engine marketing
    • Perform ongoing keyword discovery, expansion and optimization
    • Research and implement search engine optimization recommendations
    • Research and analyze competitor advertising links

    Qualifications / Requirements

    • BS / MS degree in a Quantitative, Test-driven field
    • Proven SEO & SEM experience – will be asked to provide examples of your work and the results achieved by actions
    • Up-to-date with the latest trends and best practices in SEO and SEM
    • Must possess knowledge of experience design, brand development, interactive commerce, social platforms and the creative/design process
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • Comfortable analyzing high volumes of data on a daily basis
    • Ability to prioritize/re-prioritize multiple projects and/or deadlines in a fast-paced and constantly shifting work environment
    • Highly organized and attentive to detail
    • Experience with A/B and multivariate experiments
    • Proven SEM experience managing PPC campaigns
    • Solid understanding of performance marketing, conversion, and online customer acquisition
    • Understanding of search engine algorithms and ranking methods
    • In-depth experience with website analytics tools and SEO industry programs (e.g. Google Analytics, Adobe Analytics etc.)
    • Experience with keywords bid management tools
    • Able to complete competitive analysis of other companies within the industry

    How to Apply
    Interested and qualified candidates should send their CV using the Job Title as the subject of the mail.

    work ​The Concept Group

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