• Performance Marketing Manager at Kwaba

    work Kwaba
    Date Posted: 2020-10-18

    Kwaba is seeking a talented individual who possesses infinite curiosity. You'll partner with our products, comms and design teams to transform ideas into compelling messages, product experiences and campaigns. This is an incredible opportunity to make a meaningful impact on the future of Kwaba.

    • Develop and execute Kwaba’s multi-channel performance marketing strategy.
    • Plan, define and execute growth generation funnel for Kwaba.
    • Manage daily operations of paid display and programmatic campaigns, paid socialmedia, email marketing, SEO and SEM.
    • Provide hands-on optimization of ad campaigns across all marketing channels towardsthe company’s performance KPI, with an emphasis on LTV, customer retention, repeatdeposits and trades metrics.
    • Analyse campaign performance data and constantly optimize to generate growth.
    • Partner with Product teams to build experimentation plans to achieve growth goals. Work with internal design, content, and product teams to execute experiments efficiently.
    • Collaborate closely with Product, Comms and Design teams to transform ideas into compelling and personalized messages, product experiences, build coordinated campaigns to maximize the output of all efforts.
    • Generate hypotheses driven by data to improving marketing performance, design and execute A/B tests.

    • At least 2 years experience in campaign management/ad ops role utilizing ad tech platforms and web analytics tools, including Google AdWords, Facebook advertising, LinkedIn, Twitter and Google Analytics
    • An analytical mindset and methodical approach – extensive Excel skills and an ability to make recommendations based on statistics
    • Acute attention to accuracy and detail
    • Excellent organizational skills, often working to tight deadlines
    • Strong tech and computer skills including advanced knowledge of MS Excel, MSPowerPoint and CRM systems

    • Knowledge of marketing tools such as intercom, customer.io
    • Creativity and an eye for design.
    • Willing to wear multiple hats and roll up your sleeves to get the job done.

    • Medical Insurance (HMO)
    • Annual company retreat
    • Employee Equity Scheme
    • Salary advance

    About Us

    Kwaba is building a lifestyle around renters starting with payments.

    We believe that renters have a unique lifestyle that needs to be matched with how apartments are discovered, inspected and paid for. Kwaba has the potential to disrupt how renters interact with landlords and pay for rent. Our current product is built to help solve the bulk rent payment problem. We enable renters pay their rent in convenient instalments. We are backed by large corporates like ARM holding company and venture capital firms such as Ingressive capital. Join us on our journey as we build a lifestyle around property and finance.

    How to Apply

    Does this position sound like a good fit? Email us at resourcing@kwaba.ng.

    • Include this role's title in your subject line (it'll help us to sort through the emails).

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