Itara is the Marketplace for locally made goods and Nigerian brands. We are hiring a Marketer (digital marketing) in Lagos.

Essential responsibilities

• Assist in crafting strategic marketing plan.
• Track trends and adopt trends that adds maximum value to our business.
• Create brand values in collaboration with design team.
• Search and adopt marketing tools to improve our business.
• Manage marketing budget and calculate return on investment.
• Deeply understand our customers and partners and proffer innovative ways to reach them.
• Perform market research and create reports.
• Develop and implement SEO and PPC strategies.
• Perform digital marketing activities.
• Design, build and maintain our social media presence.
• Identify target markets and segments within target market.
• Audit customer’s brand experience.
• Collaborate with cross-functional team to new and innovative growth strategies.
• Develop engaging online content. Work with graphic designers to develop graphics and video content.

Desired Skills

• Solid knowledge of website analytics tools (eg Google Analytics, netInsights).
• Pure creativity and imagination.
• Deeply familiar with search engine optimization and relevant tools.
• Highly creative with experience in identifying target audiences and devising digital campaigns that inform, engage and motivates.
• Experience with content management system (CMS) and marketing automation tools e.g HubSpot.
• Experience with product management tools like SurveyMonkey,Asana etc.
• Social media advertising.
• Identify consumer behavior.
• Deep understanding of customer experience.
• Strong analytical skills and data-driven thinking.

What We Expect

• Possess a Marketing degree or relevant experience/certification.
• Proven work experience in Marketing (digital marketing).
• Must demonstrate how technology is affecting the marketing landscape and how can we prepare for its impact.
• You must be open to learning new techniques.
• You must be up-to-date on latest trends and technologies in digital marketing.
• General business development knowledge. Show familiarity with both local and global E-commerce trends.

Method of Application

Click here to apply. The application closes on 16/10/2019. Screening begins as soon as we receive your application. Successfully screened applicants would be contacted for an office interview.