• Marketer​ (digital marketing)​ at Itara

    work Itara
    Date Posted: 2019-10-10

    Itara is the Marketplace for locally made goods and Nigerian brands. We are hiring a Marketer (digital marketing) in Lagos.

    Essential responsibilities
    • Assist in crafting strategic marketing plan.
    • Track trends and adopt trends that adds maximum value to our business.
    • Create brand values in collaboration with design team.
    • Search and adopt marketing tools to improve our business.
    • Manage marketing budget and calculate return on investment.
    • Deeply understand our customers and partners and proffer innovative ways to reach them.
    • Perform market research and create reports.
    • Develop and implement SEO and PPC strategies.
    • Perform digital marketing activities.
    • Design, build and maintain our social media presence.
    • Identify target markets and segments within target market.
    • Audit customer’s brand experience.
    • Collaborate with cross-functional team to new and innovative growth strategies.
    • Develop engaging online content. Work with graphic designers to develop graphics and video content.

    Desired Skills
    • Solid knowledge of website analytics tools (eg Google Analytics, netInsights).
    • Pure creativity and imagination.
    • Deeply familiar with search engine optimization and relevant tools.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that inform, engage and motivates.
    • Experience with content management system (CMS) and marketing automation tools e.g HubSpot.
    • Experience with product management tools like SurveyMonkey,Asana etc.
    • Social media advertising.
    • Identify consumer behavior.
    • Deep understanding of customer experience.
    • Strong analytical skills and data-driven thinking.

    What We Expect
    • Possess a Marketing degree or relevant experience/certification.
    • Proven work experience in Marketing (digital marketing).
    • Must demonstrate how technology is affecting the marketing landscape and how can we prepare for its impact.
    • You must be open to learning new techniques.
    • You must be up-to-date on latest trends and technologies in digital marketing.
    • General business development knowledge. Show familiarity with both local and global E-commerce trends.
    Method of Application

    Click here to apply. The application closes on 16/10/2019. Screening begins as soon as we receive your application. Successfully screened applicants would be contacted for an office interview.

    work Itara

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