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Growth Marketing Associate at She Leads Africa
She Leads Africa is a community that helps young African women achieve their professional dreams. We are hiring a Growth Marketing Associate in Lagos
Job Details
The Growth Marketing Associate will be responsible for making sure that we rapidly grow our community by identifying fresh ideas and forward-thinking strategies that will be used in gathering sign-ups on all social media platforms.
Responsibilities:
- Brainstorm traditional and creative ideas on how to grow our community across social media platforms and newsletter subscriptions.
- Grow and expand company social media presence into new social media platforms
- Increase engagement and brand awareness across existing platforms including Facebook, LinkedIn, Twitter, and Instagram
- Promote community events using social media channels
- Create and implement social media marketing plans and editorial calendar
- Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness of marketing strategies
- Analyze and report on monthly, quarterly, and annual ad spend. You will be responsible for a massive part of what grows our business. Understanding the data and acting on it is essential
- Exchange ideas/data/feedback with other departments in order to present results
- Prioritize growth across all digital platforms
- Scale and automate the growth processes
- Create content to grow Facebook, Twitter and Newsletter channels
- Develop a holistic media strategy that drives the business forward efficiently and at scale
- Develop social media campaigns with scope and KPIs that set each program up for success
- Work collaboratively with the marketing department to develop and execute plans according to business objectives, with relevant creative, messaging, placements, targets, etc.
We are looking for someone who:
- Is data-driven and a data-geek with a clear understanding of data, analytics, metrics, and statistics
- Has an understanding of social media metrics, the ability to interpret the results and take action to increase the effectiveness of social media campaigns
- Has a deep understanding, and more importantly a passion for social media and all the rapid changes
- Has Graphic design and photo/video editing skills. You do not need to be a Photoshop master (yet), but must at least know Canva or be able to create graphics for thumbnails in another software
- Has a passion for creativity, social media, marketing, and engaging people
- Is willing to learn
- Has a startup mindset
- Has good knowledge of Google Analytics, FB Ads, A/B Testing and Data Analytics
- Has editing and copy-writing skills
- Has good knowledge of both inbound and outbound marketing
- Is performance and result-oriented
- Is curious and creative
- Is relentless in the pursuit of growth
Commitment:- Full-time position
Hours of work:
- 50 hours per week, the usual working hours are from 9:00am - 6:00pm WAT.
- There will be a requirement from time to time to start work earlier or finish later as the role
dictates.
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