• Digital Marketer/Social Media Strategist at Connecttaxi Limited

    work Connecttaxi Limited
    placeLagos
    Date Posted: 2019-02-09

    Connecttaxi Limited is recruiting to fill the position of Digital Marketer/Social Media Strategist in Lagos.

    Key Roles

    • A Copywriter: Ability to capture the essence of key messages in a few effective words to tell a story that is engaging to our audience.
    • A Channel Owner: An enthusiastic and self-motivated individual, who exude a positive image in telling these engaging stories to the audience on social media, etc. You will provide a social media strategy for Connecttaxi and make the brand a preferred choice to riders.

    Responsibilities
    As a Copywriter:

    • Conceptualizing and copywriting (blog content, newsletters, auto-generated emails, product descriptions, site copy and general marketing communication);
    • Brainstorming and writing creative and innovative campaign copy;
    • Work closely with the other members of the Marketing team in Nigeria and abroad to consistently develop original, relevant and impactful copy
    • Write newsletters, press releases, etc.
    • Ensure that deadlines are consistently met without any delays;
    • Meticulously check every single piece of copy to correct mistakes and ensure that it is of the highest quality;
    • Adhere to SEO and Social Media requirements and provide support to all the Marketing channels;
    • And other duties as assigned.

    As a Channel Owner:

    • Brief in designs, content for digital marketing, social ads, Whatsapp, SMS
    • Post, monitor and optimise Facebook campaigns & ads
    • Post content on Twitter and Instagram
    • Analyse social (brand) traffic, spend and bookings
    • Upload, monitor and optimise Twitter campaigns & ads
    • Plan upcoming collaboration campaigns
    • Manage monthly budget for social media and SMS
    • And other duties as assigned.

    Requirements

    • Minimum Education: First Degree/HND
    • 2- 4 years’ experience in a similar role
    • Hands on experience in utilizing social media platforms and their respective participants and how they can be deployed in different scenarios
    • Ability to effectively communicate information and ideas in a written and verbal format, and great interpersonal skills
    • Have a good knowledge of principles of SEO.

    Technical Requirements:

    • Google Analytics
    • WordPress
    • Facebook Power Editor & Ads Manager
    • Twitter Ads.

    Personal Competency Requirements:

    • Ability to communicate effectively across teams and markets
    • Passion and a keen interest in e-commerce; apt knowledge of user experience, usability principles, and content strategy;
    • Ability to communicate to the audience as a value-giver;
    • Basic image editing ability (with experience in Photoshop or similar software) is preferable;
    • Innovative, flexible and able to take initiatives;
    • Ability to work under pressure and adhere to strict deadlines;
    • Deadline driven with excellent time management skills;
    • Planning and organizational skills;
    • Detail-oriented, precise and meticulous;
    • Solid track record with contactable references;
    • A willingness to learn and take on additional tasks that are not stipulated within the job description.

    How to Apply

    Interested and qualified candidates should send their CV to: support@protaxi.ng or admin@protaxi.ng


    work Connecttaxi Limited

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