• Content Specialist​ at HealthPlus Limited

    work HealthPlus Limited
    placeLagos
    Date Posted: 2019-01-02

    HealthPlus Limited, a Health, Wellness and Fitness company, is recruiting to fill the position of Content Specialist in Lagos.

    Job Functions:

    Administration, Communications, Creative, Information Technology

    Specification

    • We are in search of a creative Content Specialist who will be responsible for creating and supporting all content related marketing materials (internal and external) for HealthPlus and CasaBella respectively.
    • This role requires the ability to collaborate with cross-functional marketing sub units to develop, test, and optimize awareness and engagement of all content marketing activities from strategy, ideation, execution and dissemination.

    Responsibilities

    • Create compelling and well-researched content across multiple platforms that effectively communicates our brands’ value proposition, drives leads generation, creates sound bites across media channels, and optimally ensures conversion internally and externally
    • Influence content strategy by working with marketing, retail operations, and procurement teams to identify and fulfill content needs for all phases of the customer journey.
    • Craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels
    • Assist in the creative process and content development for all internal communication engagements
    • Craft copy writing themes and captions to support graphic design and campaign briefs
    • Develop and manage social media content across all major social channels for HealthPlus & CasaBella respectively
    • Assist in the building of content strategy for integrated marketing campaigns across all channels for HealthPlus and CasaBella respectively
    • Spot and identify trends within the pharmaceutical and beauty industry in Nigeria and across the world, focusing on brands that inspire HealthPlus and CasaBella brand.
    • Proactively identify and predict competitor’s engagement and develop counter strategies for HealthPlus & CasaBella
    • Working with Pharmacy services team, create engaging content for online followers on all social media platforms; typically, must be able to grow followership and fanbase across all social media platforms.
    • Develop and manage a content calendar on the website blogs, forums, and social media platforms; specifically targeted at online followers of HealthPlus & CasaBella respectively
    • Work with the marketing team to manage related social media programmes for HealthPlus and CasaBella.

    Requirements

    • Bachelor's degree (B.A/B.Sc) in Mass Communication or any Arts or Social Sciences
    • Excellent written and verbal communication skills
    • Demonstrated ability to exercise good judgment, while operating within established processes
    • Experience in digital content production, online community management, and/or digital asset management
    • Familiarity with content management systems, and ability to master a new CMS quickly; Knowledge of Compendium is a plus
    • Proficient with Microsoft Office
    • Strong Data Analysis Skills
    • Active on social media platforms.
    • Good organizational and analytical skills.
    • Online community management experience
    • Awareness of local current events/trends is desired.

    Salary

    Market Related.

    How to Apply

    Interested and qualified candidates should click here to apply on or before 19th January, 2019.


    work HealthPlus Limited

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