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Marketing Manager Job Description

A marketing manager is person who is employed by a company to manage their day to day marketing activities. Their work involves conceiving and developing marketing strategies, supervising and motivating a team of marketers, coordinating and evaluating marketing campaigns, studying market trends and suggesting ways to improve the company’s products and services.

A marketing manager should be well organized, enthusiastic, reliable, likeable, innovative and confident, and have the ability to work in a team environment, supervise, monitor, and lead others. They should be good at communicating and able to relate well to a wide range of people, as they work with a variety of professionals. They should ensure that they understand and follow markets better than the competitions.

What does a Marketing Manager do?

Marketing managers may do some or all of the following:

Working Conditions

Marketing managers usually work normal office hours, but may sometimes work evenings and weekends to meet deadlines. They work indoors in offices and outdoors in the field, but may also travel to other branches of the companies or to visit customers.

What is Required to Become a Marketing Manager?

To become a marketing manager, you will need to have marketing and management experience. Having a degree in advertising, marketing, business, communication or a similar discipline is helpful.

Secondary school students interested in becoming marketing managers should take preparatory subjects such as math, business, economics, statistics and computer science.

Knowledge, Skills and Attributes

Marketing managers need to have:


Alternative Careers

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